AI Marketing Specialist

Charlotte, NC (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

AI tools are integrated to boost marketing efficiency, content creation, and campaign optimization. The role includes training, trend monitoring, and asset design with design software. It emphasizes efficient go-to-market while maintaining brand quality.

Job Description

Responsibilities

  • Identify, test, and implement AI tools to improve marketing efficiency and output
  • Use AI to assist with content creation, campaign ideation, optimization, and workflow automation
  • Train and support the marketing team on practical AI usage (prompts, tools, best practices)
  • Stay current on AI trends and recommend tools that actually solve problems (not just shiny objects)
  • Design marketing assets for email, digital campaigns, social, and web using Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects/Premiere a plus)
  • Support light video production and editing for marketing campaigns, social content, or internal needs
  • Collaborate with marketing stakeholders to translate ideas into polished, on-brand assets
  • Assist with digital and email design to ensure campaigns are visually compelling and conversion-friendly
  • Support email marketing and digital campaigns with strong creative and AI-assisted optimization
  • Help improve speed-to-market while maintaining brand quality and consistency

Requirements

  • Foundational understanding of AI tools used in marketing (content, design, automation, optimization, etc.)
  • Hands-on experience using AI in real marketing workflows
  • Strong graphic design skills with Adobe Creative Suite
  • Comfortable designing for email, digital, and social channels
  • Basic video editing or motion graphics experience is a strong plus
  • Bachelor’s degree in Marketing, Digital Media, Graphic Design, Communications, or related field
  • Equivalent practical experience with demonstrated portfolio of work
  • 3–7 years of experience in marketing, digital design, or creative production
  • Minimum 1–2 years actively using AI tools in real marketing workflows
  • Demonstrated experience implementing tools that improved efficiency, output, or performance

Preferred

  • Experience with email platforms (Mailchimp, HubSpot, etc.)
  • Familiarity with marketing automation or workflow tools
  • Experience creating short-form video or animated assets
  • Prior experience supporting cross-functional marketing teams