Responsibilities

• Leverage a wide range of AI tools (e.g., Claude, Runway, Firefly, Jasper, ChatGPT, MidJourney, Visual Electric, Icon) to generate high-quality marketing assets across video, static, and copy formats
• Develop structured prompts, reusable templates, and modular input systems to enable scalable creative production
• Produce a high volume of assets tailored to User Acquisition, lifecycle marketing (LCM), and brand campaigns
• Apply strong visual and storytelling fundamentals (composition, lighting, motion, copy) to elevate AI-generated outputs
• Create and iterate on performance-driven creative assets optimized for paid channels (e.g., Meta, TikTok, YouTube)
• Partner with Growth and UA teams to develop creative hypotheses and rapidly test variations at scale
• Incorporate performance data and testing insights into creative iteration loops
• Continuously refine assets to improve key metrics such as CTR, CVR, and CAC
• Rapidly prototype and iterate on new creative concepts, formats, and campaign ideas
• “Play” with emerging AI tools and workflows to unlock new creative possibilities and efficiencies
• Evaluate AI-generated outputs and refine them to meet quality, brand, and performance standards
• Run structured experiments (e.g., A/B tests) to determine what creative approaches perform best
• Build and maintain documentation around prompt logic, workflows, and creative systems
• Contribute to scalable frameworks for AI-driven content generation (e.g., prompt libraries, template systems)
• Collaborate with engineering partners to improve tooling, automation, and workflow efficiency
• Stay current on emerging AI tools, platforms, and creative techniques
• Help identify opportunities to integrate new technologies into the creative production pipeline
• Help shape the future of AI-driven marketing and creative at EarnIn by evolving workflows, tools, and best practices

Requirements

• 1+ years of experience in creative production (e.g., performance marketing, lifecycle content, agency, or brand).
• Open to experimenting with leading AI tools for content generation (e.g., Firefly, Runway ML, MidJourney, Jasper, ChatGPT, Canva, Veo3).
• Prior technical background preferred. Thinks structurally, comfortable with prompt engineering, JSON-like inputs, logic trees, or template systems.
• Basic understanding of visual production (e.g., camera types, lenses, lighting, composition) to craft detailed high-quality prompts
• Experienced in fast-paced, high-output creative environments with rapid iteration cycles.
• Strong visual and copy sensibility; capable of enforcing brand guidelines and consistency in output

Preferred

Benefits