Responsibilities

• AI Research & Benchmarking: Conduct research on how generative AI search engines summarize local business data and identify the "ranking factors" for AI-led local discovery.
• Prompt Engineering for Content: Develop and test prompts to generate high-quality, localized FAQs, store descriptions, and social posts while maintaining brand voice and SEO integrity.
• Workflow Automation: Partner with the team to identify repetitive local SEO tasks (e.g., auditing listings or sentiment analysis on reviews) that can be streamlined using AI tools.
• Competitive Intelligence: Use AI-powered tools to perform deep-dive competitive analysis into how rivals are positioning themselves in local markets.
• Data Analysis: Work with Google Search Console and Looker Studio to track how AI-driven search changes impact our organic traffic and conversion rates.
• Strategic Documentation: Create a "Playbook for AI in Local SEO" based on your summer findings to help the team transition from manual to automated workflows.

Requirements

• Currently enrolled in a degree program (Marketing, Data Science, Computer Science, or Business).
• A strong interest in AI technologies (ChatGPT, Claude, Midjourney) and a curiosity about how they intersect with search marketing.
• Analytical mindset—you enjoy looking at data to find patterns and opportunities.
• Excellent writing and communication skills (necessary for effective prompt engineering).
• Self-starter attitude; you are comfortable experimenting with new tools and "learning by doing".

Benefits

• continuous opportunities for career growth, learning, and professional development
• reasonable work-life balance
• mentor and support you