AI & Innovation Communications Manager

San Jose, CA (On-site)

$122K/yr – $220K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the AI narrative and reputation by shaping messaging, spokesperson materials, and newsroom content while guiding risk-aware campaigns and media engagement.

  • Messaging and spokesperson readiness for AI initiatives across product and creator audiences.
  • Proactive media pitching and event strategy to elevate AI storytelling while guarding brand risk.
  • Strategic partnerships with product, legal, and policy teams to shape campaigns and mitigate reputational risk.

Job Description

Responsibilities

  • Help shape the AI narrative through messaging, newsroom posts, statements, Q&As, and spokesperson materials.
  • Support global comms campaigns that highlight AI benefits for creators of all kinds.
  • Drive proactive speaking and events strategies, prep spokespeople, and draft materials.
  • Pitch AI creativity stories to media and handle reactive inquiries.
  • Provide strategic counsel to product teams on AI initiatives still in development.
  • Identify reputational risk areas and shape messaging to address them.

Requirements

  • 5+ years experience in communications, with direct journalist engagement, spokespeople prep, and tier-one event staffing.
  • Strong track record translating complex concepts into compelling narratives for expert and non-expert audiences.
  • Experience collaborating with product, legal, and public policy to create impactful campaigns and minimize risk.
  • Strong analytical judgment for assessing reputational risk and advising accordingly.
  • Thrives in fast-paced environments with a proactive, solutions-oriented mindset.

Preferred

  • Experience telling stories about creators or clients.
  • Strong familiarity with AI and the entertainment/content creation landscape.

Benefits

  • Employees have day one access to medical, dental, and vision insurance; 401(k) with company match; paid parental leave; disability coverage; life insurance; wellbeing benefits.
  • 10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time per year (prorated on hire).
  • The Company may modify these benefits at any time.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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