Responsibilities

• Build marketing-sourced pipeline: set the target with our Head of Sales, and have real latitude on channel mix and strategy to hit it
• Take our existing positioning on AI red teaming, agentic moderation, and content integrity and turn it into a story that lands with a generative AI buyer specifically, which is different from how it lands with a marketplace or social platform. You'll work with our Founding Marketer and Sales team on the core narrative and own how it shows up on the website and in what sales says in a deal
• Increase demand-gen performance of our customer case studies and stories (written, video, sales deck). One of our current case studies is already one of our best-performing assets, and we want more at that bar, good enough that customers ask to be featured rather than the other way around
• Take our content and thought leadership engine — blog, newsletter, ghostwriting support for our founders — and turn it into an explosive growth channel: consistent cadence, sharper distribution, and original research or benchmarks that set Cinder apart. You'll brief and edit copy with your team on what the core narrative should be
• Support events strategy as a demand-gen engine. You’ll determine which events Cinder should attend, sponsor, skip, and how we show up both at and around the event.
• Spot and act on relevant news and industry moments quickly, building timely campaigns that capture attention while it's there
• Own campaign measurement and reporting: attribution, lead scoring, and inbound reporting that show where pipeline comes from and where the next dollar should go
• Partner with sales on lead scoring, handoff, and follow-up so marketing-sourced leads actually convert

Requirements

• You've built demand generation for an AI product specifically, not just a general tech or B2B product. This is the requirement we care about most. Cinder is an AI company selling an AI product to companies building with AI, and you should be able to hold a real conversation about how models and agents behave, why evals matter, and where these systems break, because with this audience, that fluency is the marketing.
• 4+ years in growth marketing or B2B demand generation, and you built from zero: the first marketing or demand gen hire somewhere, with no existing pipeline, playbook, or established program to inherit.
• A track record of owning a pipeline number: what you targeted, what you hit, and what you missed
• You've built demand in a category where the downside of failure is existential (cybersecurity, identity and authentication, fintech risk, regtech, or similar). You know how to write about serious risk accurately, and how buyers behave when the downside is a breach or an incident
• You care about the internet being a safer place. This is more than a job to you, and it shows in your work
• Strong judgment on content, positioning, and messaging. You'll brief and edit copy written by others (or drafted with AI) rather than write all long-form copy yourself, but you know the difference between good and generic
• Comfortable in a CRM and marketing automation stack, and able to build your own reporting rather than wait on someone else for it
• A builder's mentality: low ego, high ownership, comfortable defining your own strategy and workflows in a small team

Preferred

• Experience marketing an enterprise/B2B product into consumer-facing companies (social platforms, marketplaces, dating apps, gaming, fintech apps, or B2C-facing AI products)
• Experience with ABM or intent-data tools
• Field marketing at conference scale
• You've built a research report, index, or open benchmark that became a demand asset
• Comfortable flexing into other marketing specializations (ABM, product marketing, SEO)

Benefits

• We're based in NYC and would relocate the right person for this role. We believe in working together in person 4-5 days a week and hold at least two all-company events per year. We offer health, vision & dental benefits, a 401(k) plan with employer matching, fully paid commuter benefits, and a fully stocked office with paid lunch and dinner.