Responsibilities

• Build and run our cold email & LinkedIn outreach infrastructure (Clay, Apollo, Instantly/Smartlead, etc.)
• Develop enriched, segmented prospect lists across our diverse ICP (digital health platforms, sleep product brands, payers, and more)
• Write AI-assisted sequence copy that earns replies, and knows how to speak differently to a health plan vs. a supplement brand vs. a sleep tech founder
• Set up tracking and reporting so we're making decisions on data, not instinct
• Own and continuously optimize the outbound engine: testing, iterating, scaling
• Build an automated content pipeline: AI-drafted blog posts, LinkedIn content, and short-form assets that go through human review before they carry our name
• Bring new tools and approaches to the table. We expect you to be a step ahead, not catching up.

Requirements

• Must-haves:
  - Proven hands-on experience building and running outbound systems — you've written sequences, managed deliverability, and can show us something you shipped
  - Working command of the modern outbound stack: Clay, Apollo, Instantly or Smartlead, and at least one automation layer (Zapier, Make, n8n)
  - Strong editorial instincts — you may not be a professional writer, but you read a landing page or a message and immediately know what's off. You have taste, and you're not shy about having a point of view on it
  - Genuinely AI-native: you're not experimenting with AI, you're building with it week to week
  - Comfortable operating independently and managing your own priorities

Preferred

• Background in B2B SaaS, digital health, or wellness
• Familiarity with content scheduling or social tools
• Experience working across multiple ICPs or verticals

Benefits

• Thrive at Sleep.ai Because You Are Joining - A mission-driven company dedicated to improving people’s physical, mental, and emotional well-being through better sleep.
• A team that values practical innovation, experimentation, and thoughtful product development.
• A culture that is kind, open, and collaborative, where diverse perspectives are welcomed and encouraged.
• An environment where modern tools, including AI, are embraced to improve speed, focus, and impact.
• A flexible working model designed to support collaboration while recognizing the realities of modern work.