Responsibilities

• Own Four’s marketing strategy across acquisition, retention, brand, and revenue growth
• Define target audiences, customer segments, and lifecycle journeys using behavioral and performance data
• Set and manage marketing budgets, forecasting spend against acquisition targets and ROAS goals
• Develop and maintain a marketing roadmap aligned with company priorities
• Partner with cross‑functional leaders to translate business objectives into measurable marketing initiatives
• Own Four’s presence in AI‑powered discovery so that when consumers ask LLMs about BNPL options, Four is the first and best answer
• Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, Apple Search Ads, and emerging channels
• Build and manage AI‑driven workflows for bidding, targeting, and creative optimization
• Own attribution modeling and marketing analytics to understand performance drivers
• Monitor and improve key metrics including CAC, ROAS, conversion rates, and funnel efficiency

Requirements

• 4+ years of experience in marketing with ownership of both paid and organic strategies
• Proven success operating as a full‑stack marketer in a lean or early‑stage environment
• Strong ability to source, analyze, and act on data independently
• Hands‑on experience with Meta Ads Manager, Google Ads, and TikTok Ads
• Demonstrated strength in creative development with a portfolio of written or visual work
• Advanced use of AI tools for content creation, automation, and analysis
• Comfort working with modern technology tools such as Git, Jira, and Slack
• Experience in fintech, financial services, or regulated industries strongly preferred
• Eastern time zone alignment required
• Willingness to travel periodically for planning and team collaboration

Benefits

• Competitive compensation
• Opportunity for leadership growth
• Medical, dental, vision, and life insurance
• Paid parental leave
• Company‑matched 401(k)
• Paid time off, holidays, and volunteer hours
• Employee resource groups
• Employee stock purchase program
• Tuition reimbursement
• Charitable gift matching