Responsibilities

• Own end-to-end demand generation and GTM strategy for the AI Market Unit, including target audience definition, segmentation and full-funnel conversion paths.
• Drive business development within existing accounts in partnership with BU/Service Line Sales leads—supporting client calls, presentations and meetings to progress AI opportunities and deals.
• Design and operationalize integrated demand programs by translating AIMU priorities and offerings into measurable campaigns, events and activation plans.
• Establish and maintain marketing-to-sales alignment, including a clear feedback loop, shared definitions (e.g., MQL/SQL), pipeline governance and program follow-up motions.
• Lead sales enablement for AIMU offerings, coordinating with Content Strategy and Field & Growth Marketing to create enablement assets, deliver training and run office hours.
• Provide orchestration and insight across demand programs, ensuring the right mix of channels and tactics is used to generate and progress demand.
• Own post-program follow-up processes to ensure events and campaigns convert to meetings, opportunities and pipeline; act as liaison with Sales for lead/deal/opportunity follow-up and tracking.
• Measure performance and continuously optimize across funnel conversion rates, campaign/event ROI and account engagement, using insights to improve program effectiveness.
• Collaborate cross-functionally with AIMU Director of Marketing, Content Strategist, Field Marketing, Sales & GTM Leadership and partner alliance teams to deliver aligned outcomes.

Requirements

• 10+ years proven experience leading business development, B2B demand generation and integrated marketing programs with measurable pipeline impact.
• Strong understanding of full-funnel marketing (awareness through conversion), including lead management, conversion paths and pipeline governance.
• Demonstrated ability to partner with Sales leaders to drive opportunity progression, enablement and follow-up discipline.
• Experience orchestrating cross-functional stakeholders (content, field marketing, partner teams and sales) to deliver GTM outcomes.
• Strong analytical and performance management capability, including tracking and optimizing KPIs such as MQL/SQL volume, pipeline contribution, funnel conversion rates and ROI.
• Excellent communication and executive presence; able to translate technical and business value into clear, actionable GTM motions.
• Ability to manage multiple priorities in a fast-paced environment with a high degree of ownership and accountability.

Preferred

• Experience supporting GTM for AI, data, analytics or technology consulting/service offerings.
• Experience with account-based marketing (ABM) motions and executive/field event strategy.
• Familiarity with sales enablement practices (playbooks, training, office hours) and stakeholder adoption measurement.
• Hands-on knowledge of marketing automation and CRM-driven reporting (e.g., campaign attribution, pipeline reporting).
• Experience using AI to augment and develop demand gen programs
• Experience working in a matrixed, global enterprise environment.

Benefits

• Medical/Dental/Vision/Life Insurance
• Paid holidays plus Paid Time Off
• 401(k) plan and contributions
• Long-term/Short-term Disability
• Paid Parental Leave
• Employee Stock Purchase Plan