GrowthEdge

AI Creative Strategist/Producer - Google/Youtube Ads

USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive direct response ad concepts and testing for ecommerce campaigns to scale performance.

  • Own creative strategy from concepts to testing roadmap.
  • Must-have: 2+ years creating DR ads for ecommerce.
  • Standout: UGC concepts and YouTube/ Demand Gen experience.

Job Description

Responsibilities

  • Develop direct response ad concepts based on product, customer pain points, and market research
  • Write hooks, angles, and scripts for video ads
  • Create static ad concepts optimized for CTR and conversion
  • Identify winning messaging frameworks that can scale across campaigns
  • Create UGC briefs and scripts for video creatives
  • Develop YouTube / Demand Gen ad concepts
  • Collaborate with video editors to produce high-performing DR video ads
  • Test multiple hooks, openings, and CTAs
  • Develop high-performing static ads for Display & PMax
  • Write headlines and ad copy
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Requirements

  • 2+ years experience creating direct response ads for eCommerce
  • Experience developing UGC video ad concepts
  • Strong understanding of consumer psychology and conversion principles
  • Ability to create both video and static ad concepts
  • Experience working with paid traffic teams

Preferred

  • Experience with Google Ads (YouTube / Demand Gen / PMax)
  • Experience with Meta ad creative
  • Experience writing sales copy or VSLs
  • Experience working with high AOV eCommerce brands

GrowthEdge

Growth-focused agency diving deep into your business. Performance based, no vanity metrics. Google | YouTube. Book a call below⬇️

6 employees (1 in marketing)
thegrowthedge.io

Traffic Signals

Monthly Visitors
363
Traffic Source Mix
Search
35.7%
Direct
41.3%
Referral
12%
Social
9.1%
Paid
0.9%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
1 (17% of company)