Responsibilities

• Writing and executing brand- and product-level copy across channels, including short-form ad copy (digital display, video, audio, social, emails) and occasional longer-form content (web copy, blogs, eBooks, infographics) using AI tools to produce high-quality work at scale and speed
• Prompting, generating, and rigorously editing AI-assisted drafts to meet GoTo’s rigorous creative and brand standards while distinguishing truly excellent writing from AI slop and elevating output accordingly
• Applying sharp editorial judgment to ensure every piece of copy is not only well-written, but strategically sound and creatively appropriate for its channel, audience, and campaign objective
• Concepting and developing creative marketing campaign ideas that are unique, emotionally resonant, and strategically sound. You’ll think both visually and verbally from high-level concept through execution
• Evolving and stewarding our brand voice, bringing compelling brand and product stories to life across channels while ensuring consistency with brand messaging, positioning, and tone guidelines
• Collaborating and presenting ideas across teams, confidently sharing your work, engaging in constructive feedback, and contributing strategic thinking within a complex marketing organization

Requirements

• 2-4 years of experience in a copywriting or similar creative role within a fast-paced marketing, brand, or agency environment
• Demonstrated fluency with AI writing tools (e.g., Claude, ChatGPT, Gemini, or similar), which means not just dabbling, but integrating them into day-to-day creative workflows
• A strong editorial eye: the ability to critically assess AI-generated output, identify where it falls short, and edit it confidently to a professional standard
• Proven ability to write across multiple mediums, including social, digital display, video, audio, and longer-form content
• Experience developing and presenting creative ideas to internal stakeholders and/or external partners
• A strong portfolio demonstrating strategic campaign-level thinking and results, including the ability to apply performance insights or metrics to improve creative work
• Highly self-motivated with excellent written and verbal communication skills, able to manage deadlines, collaborate cross-functionally, and consistently deliver high-quality work

Benefits

• Comprehensive health benefits
• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
• Tuition reimbursement and access to instructor-led and on-demand learning and development programs
• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
• Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching