Responsibilities - The AI Content Specialist owns DemandTec's content output across channels: our owned newsletter, social media presence, thought leadership, and CPG network engagement content. - You will write, produce, and publish content that builds category authority, grows our owned audience, and supports demand generation programs, working closely with the PMM and SVP on editorial direction. - Own DemandTec's flagship newsletter, The CTI Brief, from editorial direction through copy to send, building it into a must-read for retail and CPG trade professionals. - Develop editorial themes aligned to DemandTec's category positioning and thought leadership priorities. - Track and optimize performance: open rates, click-through rates, subscriber growth, and audience quality. - Own DemandTec's LinkedIn presence including company page content, post cadence, and executive social support for key leaders. - Build and execute a social content calendar that reinforces category ownership, surfaces proof points, and drives meaningful engagement with our retail and CPG audience. - Draft blog posts, articles, and POV content in partnership with the PMM and SVP, supporting category authority and demand generation campaigns. - Develop content supporting CPG network engagement programs targeted to the 7,800+ supplier community on the platform. - Partner with the Brand and Events marketer to ensure content supports event campaigns, trade show presence, and sponsored placements. Requirements - 1 to 3 years of content experience in B2B technology, SaaS, or a related field. - Genuine fluency with AI content tools: you use them daily, you know their limits, and you apply your own editorial quality control. - Strong writing fundamentals: clear, audience-aware copy with a track record of producing content that earns attention, not just fills a calendar. - Experience contributing to a B2B social media presence with measurable results. - Organized and self-managing: you can own a multi-channel content calendar with minimal oversight. Preferred - Experience writing for retail, CPG, supply chain, or enterprise software audiences. - Newsletter or email marketing experience with ownership of performance metrics. - Familiarity with HubSpot or similar tools for content distribution and tracking. Benefits - health, dental, and vision insurance, 401(k), paid time off, and professional development support.