Responsibilities

• Content review and editing: review and approve for engagement, clarity, and conversion; edit weak content (hooks, flow, CTAs).
• Brand and audience governance: enforce brand voice and audience alignment; ensure content is not repetitive across calendars.
• Performance coaching and workflow: guide creators on performance; manage feedback and approvals within our workflow systems; coordinate approvals with clients and staff.

Requirements

• Strong experience in social media content strategy and editing
• A clear understanding of what makes content perform (hooks, retention, storytelling)
• Experience working with AI tools like ChatGPT
• The ability to immediately spot content that won’t land
• Awareness of current social media trends across platforms
• 4–8+ years in social media content, content strategy, or digital marketing
• Proven experience editing and optimizing content for engagement and performance
• Experience working with multiple brands or clients simultaneously
• Hands-on experience with AI tools (ChatGPT or similar) for content creation and editing
• Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred but not required. Equivalent experience in content creation, social media, or digital marketing is equally valued