Agentic Commerce Senior Manager | GEO & Search

Responsibilities

• GEO Strategy & Performance Management - Own and manage GEO performance across multiple clients, ensuring visibility growth in AI-driven search experiences (ChatGPT, Perplexity, etc.) - Build and execute GEO roadmaps aligned to brand and business goals, including short-term wins and long-term authority building - Develop repeatable testing frameworks to evaluate what impacts LLM visibility, citations, and brand inclusion
• Optimization & Implementation - Identify and implement opportunities to improve AI discoverability through: - Structured content improvements (clarity, depth, formatting, FAQs) - Technical SEO alignment (crawlability, indexing, internal linking, canonicals) - Schema/structured data recommendations where applicable - Entity optimization (brand/people/products/topic alignment) - Collaborate with content strategists and writers to create LLM-friendly, citation-worthy content - Audit client sites and digital ecosystems to uncover gaps impacting generative performance
• Reporting, Insights & Measurement - Track and report on GEO success metrics such as: - LLM citations and brand mention frequency - Share of voice in generative results - Prompt/query visibility coverage - Sentiment and recommendation trends - Translate findings into actionable insights for clients and internal teams - Create executive-friendly dashboards and summaries that communicate GEO wins and next steps clearly
• Cross-Functional Collaboration - Partner with SEO, PR, content, analytics, and development teams to align GEO efforts across channels - Support integrated campaigns where SEO + PR + content + technical improvements influence AI visibility - Educate stakeholders on evolving generative search behavior and optimization best practices
• Experimentation & Industry Monitoring - Stay current on emerging trends in: - Generative search and AI discovery - Algorithm shifts in Google and LLM products - New tools, platforms, and measurement capabilities - Run ongoing GEO tests and share learnings as internal best practices
• Client Engagement & Program Leadership - Serve as a key client-facing leader responsible for delivering complex transformation programs. - Manage multi-disciplinary teams across strategy, technology, design, and analytics. - Lead client workshops, working sessions, and executive updates. - Translate complex technical and strategic concepts into clear recommendations for senior client stakeholders. - Ensure delivery excellence across large transformation engagements.
• Innovation & Capability Development - Help shape the evolution of Accenture’s capabilities at the intersection of Consumer Goods & Retail, AI, and digital ecosystems. - Identify emerging technologies and trends impacting customer experiences and distribution models. - Contribute to internal thought leadership on digital transformation and agentic commerce. - Collaborate across Accenture Song, Technology, and Strategy teams to develop new capabilities and offerings

Requirements

• 10+ years of experience in consulting, digital strategy, or technology strategy: - Experience in GEO and Search - Experience working on digital transformation, customer experience, or platform-related initiatives - Strong understanding of digital platforms, partner ecosystems, and API-based integrations. - Experience with AI-driven customer experiences, conversational interfaces, or emerging digital ecosystem trends - Understanding of digital marketing, content strategy, or product experience optimization - Experience collaborating with engineering leadership to prioritize AI-readiness initiatives on technical roadmaps - Proven ability to lead complex programs and manage cross-functional teams

Preferred

• Bachelor’s degree in Business, Computer Science, Engineering, or a related field.
• Proven ability to lead complex programs and manage cross-functional teams.
• Excellent communication and stakeholder management skills with the ability to influence senior client leaders.
• Experience developing strategic roadmaps and translating them into actionable delivery plans.
• Passion for innovation and shaping the future of Consumer Goods & Retail.
• Comfortable with travel.

Benefits

• Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.