Responsibilities

• Develop and execute integrated marketing strategies targeting advertising agencies to drive adoption of Meta's advertising platform and products
• Collaborate with sales, product marketing, and insights teams to translate Meta advertising platform capabilities into agency-relevant narratives, toolkits, and enablement materials
• Define measurable goals and key performance metrics for agency marketing programs, partnering with data science teams to track impact and optimize performance
• Develop and drive the scaled marketing strategy for agencies to deploy always-on, data-driven campaigns that grow product adoption and agency sentiment
• Leverage customer segmentation to advise cross-functional teams on building key messaging and narratives
• Leverage internal and external research to make data-driven decisions and optimizations
• Create systems for marketing efforts and drive operational excellence and rigor
• Be up-to-date on industry trends, leveraging AI and the competitive landscape to identify new opportunities for growth

Requirements

• 10+ years of experience in marketing, with a focus on B2B marketing, advertising platform marketing, or agency-side media and marketing strategies
• Experience developing and executing go-to-market programs for advertising agencies or within the agency ecosystem
• Experience using data and performance metrics to evaluate marketing program effectiveness and inform strategic decisions
• Experience influencing and aligning cross-functional stakeholders, including sales and product teams, around shared marketing strategies and priorities
• Experience communicating complex advertising platform concepts and marketing strategies to diverse audiences, including agency leadership and executive stakeholders

Preferred

• Experience working with or for advertising agencies
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Familiarity with Meta's advertising products, including campaign measurement methodologies, audience targeting capabilities, and creative best practices
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience leveraging AI tools to streamline marketing workflows, accelerate content development, or generate audience and performance insights