Agency Brand Strategist (B2B)

Charlotte, NC (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Shape brand strategy by guiding discovery, translating complex offerings into clear market positioning, and framing messaging that ties to business outcomes.

  • Lead discovery sessions and stakeholder interviews to uncover insights that drive positioning decisions.
  • Translate technical products into concise market positioning and coherent messaging frameworks.
  • Present strategic recommendations to clients, ensuring alignment with their objectives and measurable results.

Job Description

Responsibilities

  • Lead discovery sessions, stakeholder interviews, and strategic workshops
  • Develop positioning frameworks, messaging architecture, and strategic narratives
  • Conduct market, audience, and competitive research
  • Translate complex products, services, and technical offerings into clear market positioning
  • Build strategic presentations, briefs, and recommendation decks
  • Collaborate closely with account service, leadership, and creative teams
  • Present strategic recommendations to client stakeholders
  • Manage multiple client engagements while maintaining strategic quality and consistency
  • Connect strategic initiatives to business objectives and measurable outcomes

Requirements

  • 2+ years of experience within a marketing agency, branding agency, consultancy, or strategically sophisticated in-house marketing environment
  • 3+ years of direct experience contributing to or leading brand strategy, positioning, messaging, or go-to-market initiatives
  • Demonstrated experience participating in or facilitating discovery sessions, stakeholder interviews, or strategic workshops
  • Experience presenting strategic recommendations, messaging frameworks, or campaign direction to clients or executive stakeholders
  • Proven ability to manage multiple projects, priorities, and stakeholder groups simultaneously
  • Strong writing, communication, strategic thinking, and synthesis skills
  • Demonstrated ability to leverage AI tools (e.g., generative AI, predictive analytics, automation platforms) to accelerate research, messaging development, campaign planning, and performance optimization.

Preferred

Benefits

  • Benefits include:
  • - 401(k), Health, Dental, Vision, and Life Insurance benefits
  • - Paid time off and company holidays
  • - Professional development support
  • - Collaborative, growth-oriented agency environment
Crafted Agency logo

Crafted Agency

At Crafted, we unleash the greatness that betters our everyday lives. We bring manufacturers’ innovations to life through brand experience and use that to drive a customer-centric demand generation program that moves customers through their buyer journey. Our partnership with you will help set you apart from your competitors and unleash your greatness, realizing your true potential.Crafted has over 25 years of design experience in a multitude of disciplines — brand creation & strategy, website development, demand generation, omnichannel marketing support, and 3-dimensional branding — and a reputation for delivering effective marketing that makes good business sense. We are especially passionate about helping challenger brands go beyond how and what they do to find their unique “why,” and then use that point of differentiation to supercharge marketing results. We create. We tinker. We refine. We collaborate. And we take calculated risks in the name of continuous improvement, which actually makes us not so different from you. Most importantly, we envision a world where innovation never goes unnoticed. We exude smart marketing because it’s the only way we can help our manufacturing clients tell their stories and unleash their greatness. For more information about how we can help you advance your brand and digital presence, visit craftedagency.com or contact us.

Founded in 1999
Charlotte, North Carolina, USA
62 employees

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
22.1%
Direct
57.4%
Referral
6.2%
Social
12.7%
Paid
1.3%

Headcount Trend

Current headcount: ~62