Affiliate Partnerships Manager

Responsibilities

• Own the strategy, execution, and day-to-day management of affiliate programs across a portfolio of client accounts, serving as the primary point of contact for affiliate work.
• Build program strategies and 30/60/90-day roadmaps that tie affiliate partnerships to client revenue, visibility, and LLM/AI discovery goals.
• Lead partner recruitment, negotiation, and activation across publishers, review sites, newsletters, creators, and marketplaces, including commission structures, rev share terms, flat fees, and insertion orders.
• Run Siege’s affiliate playbooks for recruitment, onboarding, content partnerships, and performance management, and recommend improvements to the Director of Affiliate Partnerships as you learn what works.
• Set up and QA tracking, attribution, and reporting workflows on platforms such as Impact, PartnerStack, CJ, and Awin.
• Analyze program performance, diagnose issues (e.g., high-click/low-conversion partners), and make optimization decisions without needing step-by-step direction.
• Lead client meetings and present performance results, insights, and recommendations confidently and independently.
• Train, mentor, and review the work of Affiliate Partnerships Specialists, delegating tasks and providing clear feedback.
• Support the Director on sales calls and proposals by helping scope engagements, estimate opportunity, and outline partner strategies.
• Collaborate with SEO, content, and digital PR teams to build integrated growth strategies for clients.

Requirements

• 4–6 years of experience in affiliate marketing, partnership marketing, influencer marketing, or performance marketing, with at least 2 years owning programs or client accounts directly.
• 2+ years of experience in an agency or services environment.
• Proven track record of recruiting, negotiating with, and growing affiliate partners that drove measurable revenue.
• Deep working knowledge of affiliate tracking and attribution, including cookies, pixels, postback/server-to-server tracking, attribution windows, commission models, and insertion orders.
• Hands-on experience with affiliate platforms such as Impact, PartnerStack, CJ, Awin, Amazon Associates, Everflow, or similar networks, including program setup and troubleshooting.
• Strong analytical skills, with the ability to turn campaign data into clear recommendations and forecasts.
• Solid understanding of digital marketing funnels, conversion metrics, and how affiliate partnerships support broader business goals.
• Confident client communicator who can lead meetings, present results, and manage expectations without senior support.
• Experience guiding, training, or reviewing the work of junior team members.
• Strong project management skills, with the ability to manage multiple accounts, priorities, and deadlines in a fully remote environment.

Preferred

• Experience with both B2B (e.g., SaaS) and B2C affiliate programs.
• Experience with creator and influencer partnerships alongside editorial and publisher partners.
• Experience supporting sales calls, proposals, or scoping new engagements.
• Experience contributing to or building playbooks, SOPs, or reporting frameworks.
• PXA Industry Associate Certification or comparable affiliate marketing certification.

Benefits

• Perks for U.S. employees include 100% health, dental, and vision benefits, 50% 401(k) match up to 6% of your salary, donation matching, career development training, unlimited PTO plus encouraged mental health days, paid parental leave, and remote work equipment.