Affiliate Marketing Operations Manager

Responsibilities

• Build and deploy landing pages in Unbounce for every affiliate and influencer campaign and ensure the correct tracking links are in place before launch.
• Own the landing page A/B testing roadmap and run structured tests to produce data and insights that drive conversion performance over time.
• Partner with internal UX and design resources for page updates. Maintain a template and component library so new partner campaigns launch in days rather than weeks.
• Ensure every page meets brand, accessibility, and disclosure standards before it goes live.
• Own tracking link generation, UTM architecture, and post back configuration so every lead is attributed to theright partner and campaign.
• Define the Salesforce campaign structure and requirements needed for accurate lead and spend tracking, partner with Tech to configure it, and validate and QA what is delivered.
• Partner with Tech on pixel and tag implementation, and on anything requiring development work.
• Own pre-launch QA: verify every link, pixel, redirect, and campaign record fires correctly before a campaign goes live.
• Ensure the production data that drives partner payment is accurate at the source, and flag discrepancies promptly to the Affiliate & Influencer Marketing Director, who owns payment and partner-facing resolution.
• Administer Everflow end to end: partner accounts, offers, tracking links, caps, and reporting views.

Requirements

• 5+ years in marketing operations, campaign operations, or affiliate operations, with hands-on ownership of tracking and attribution in a performance or lead-generation environment.
• Hands-on landing page building and testing — Unbounce, Framer, Leadpages, or comparable, including building pages independently and running structured A/B tests that produce usable answers.
• Affiliate tracking platform experience — Everflow, Impact, CJ, Tune, Partnerize, or comparable, including offers, tracking links, post backs, and partner-facing reporting.
• Working Salesforce fluency. Comfortable with campaigns, lead records, funnel stages, and reports, and able to specify requirements clearly for tech when support is required.
• Tracking and attribution rigor. Command of UTM architecture, pixels, and tag management, with a QA discipline that catches errors before launch.
• Attention to detail and ability to multitask. Can run many concurrent campaigns, partners, and assets without losing track of what is live, what is approved, and what is still outstanding.
• Comfort working within legal and compliance review, including disclosure requirements for affiliate and creator content.
• Cross-functional collaboration. This role sits between tech, marketing, legal, and sales and depends on clarity, follow-through, and a partnership mindset.

Preferred

• Experience in precious metals, retirement services, wealth management, or another trust-driven consumer finance category.
• Basic HTML and CSS for landing page troubleshooting and customization.
• Familiarity with BI tools, such as Tableau, Power BI, Domo, or equivalent
• Experience supporting influencer, creator, or podcast partnership programs.
• Bachelor’s degree or higher