Responsibilities

• Own the Influencer Affiliate Channel
• - Own the strategy, operating cadence, and performance targets for Pique's creator- and influencer-led affiliate program.
• - Build and scale the channel across ShopMy and other influencer affiliate platforms, with clear ownership of recruitment, activation, optimization, and retention.
• - Identify, recruit, negotiate with, and activate creators whose audiences convert into profitable new customers and who genuinely elevate the brand.
• - Structure commission, gifting, flat-fee, hybrid, whitelisting, and usage-rights deals with disciplined economics and clean measurement.
• - Build creator cohorts by audience, category authority, product fit, conversion potential, and content quality.
• - Protect brand equity at every step — no coupon-culture tactics, no discount arbitrage, no last-click gaming; every partnership should create incremental demand, not skim existing demand.
• - Create a repeatable operating system for outreach, onboarding, briefs, approvals, launches, performance reviews, renewals, and scale decisions.
• Performance, Measurement & Optimization
• - Define the performance scorecard for the channel, prioritizing incremental new-customer revenue, conversion, CAC, payback, and customer quality over vanity metrics such as EMV, impressions, and follower count.

Requirements

• 4+ years in influencer affiliate, creator commerce, influencer partnerships, or performance-oriented affiliate marketing, ideally within a high-performance DTC or premium brand environment.
• Proven track record building or scaling creator- and influencer-led affiliate programs tied directly to purchase conversion and profitable customer acquisition.
• Hands-on experience with ShopMy or comparable influencer affiliate and creator commerce platforms.
• A brand-first orientation and a clear point of view on why coupon, deal, cashback, and loyalty-points affiliate models erode premium brands — and no desire to build one.
• Strong command of bottom-funnel metrics including incremental new-customer revenue, CAC, ROAS, payback, conversion rate, AOV, and customer quality.
• Deep comfort with attribution mechanics and incrementality: affiliate links, discount codes, UTMs, landing pages, Shopify reporting, platform dashboards, and spreadsheet-based analysis.
• Clear ability to distinguish creator awareness from creator performance, and real incremental demand from last-click credit.
• Strong negotiation and relationship-management skills, with the commercial discipline to protect economics and brand equity while building long-term creator partnerships.
• Excellent written communication and briefing ability; you can help creators make content that is persuasive, accurate, on-brand, and conversion-oriented.
• Highly analytical, organized, and operating-system minded; you bring structure to a channel that can otherwise become relationship-heavy and measurement-light.