Own and optimize the influencer affiliate channel from recruitment to revenue, guarding brand equity and driving incremental new customers.

• Growth & Partnerships: Own recruitment, negotiation, activation, and retention of creators to drive profitable new customers.
• Channel & Measurement: Build scalable operating systems, set a performance scorecard, and ensure clean incrementality across links, UTMs, and landing pages.
• Content & Cross-Channel: Create creator briefs with direct-response hooks, coordinate licensing with Paid Social, and keep luxury wellness positioning on brand.
• Responsibilities: Define the performance scorecard, attribution hygiene, and cross-functional testing to improve conversion and payback.
• Operations: Develop repeatable processes for outreach, briefs, approvals, launches, reviews, renewals, and scale decisions.
• Strategy: Structure deals and cohorts to balance economics with brand equity while driving incremental demand.