Responsibilities

• Affiliate Program Management: Partner closely with internal stakeholders and external agencies to identify and recruit affiliate partners that align with our target audience and brand values
• Establish, nurture and maintain relationships with new and existing affiliates to optimize their performance and loyalty
• Develop and implement affiliate marketing strategies to drive inbound MQLs and revenue growth
• Monitor and analyze affiliate performance metrics, providing data-driven insights for continuous improvement
• Collaborate with the marketing team to create affiliate marketing content, promotional materials, and incentives
• Ensure compliance with affiliate agreements and company policies
• Pay Per Lead (PPL) Program Management: Develop and execute PPL campaigns across various channels to generate high-quality MQLs at an optimal cost
• Conduct thorough market research and competitor analysis to identify PPL opportunities and trends
• Utilize performance tracking tools to measure and analyze the success of PPL initiatives
• Continuously optimize PPL campaigns to improve lead quality, conversion rates, and ROI

Requirements

• Bachelor's Degree in Marketing / Related Field
• 7 years of experience in Marketing / Related Field.

Benefits

• We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
• We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
• We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
• We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
• We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.