Responsibilities

• Manage iHerb’s global performance commission-based affiliate, content, and influencer programs to drive new and existing customer acquisition and growth.
• Lead new affiliate discovery and recruitment, dormant affiliate activation, and existing affiliate optimization efforts for the iHerb affiliate programs, specializing in key international markets.
• Execute and implement the global affiliate partner recruitment and optimization strategy, as well as onboarding new platforms for global expansion.
• Implement the strategic account plan for designated international markets to drive ongoing growth of existing partnerships and increase international brand awareness.
• Build and maintain strong long term affiliate partnerships.
• Serve as a subject matter expert for affiliate marketing and act as a resource to our international marketing teams to deepen market penetration of our performance affiliate business.
• Forecast and track key metrics, prepare reports on program and publisher performance, and communicate the progress of monthly/quarterly initiatives to internal stakeholders.
• Collaborate with product and IT teams on integration and new feature development across owned and licensed referral platforms. (Proprietary customer referral platform, as well as Partnerize, Impact, Awin, and CJ).
• Evaluate and propose strategic recommendations for paid media to grow the affiliate channel by international market, reporting on opportunity performance and learnings from each campaign.
• Work closely with marketing operations and creative services teams to align with existing promotional calendar, as well as development of channel-specific creative and promotions.
• Monitor the incrementality of the affiliate channel for assigned markets, providing reporting to senior management, and adapting strategy to maximize impact of marketing investment.