Affiliate Manager

USA (On-site)

$120K/yr – $140K/yrMid Level6+ years expFull time

Posted 3 days ago

Job Summary

Own and execute the affiliate marketing strategy for US and Canadian regulated markets, manage relationships with high-value partners, optimize deals, and drive growth while ensuring compliance.

  • Own KPIs including FTDs, revenue, ROI, and LTV targets
  • Collaborate with Product, CRM, Marketing, and Legal/Compliance to align acquisition initiatives with business goals

Job Description

Responsibilities

  • Develop and execute the affiliate marketing strategy for US and Canadian regulated markets.
  • Own and deliver against KPIs including FTDs, revenue, ROI, and LTV targets.
  • Identify and prioritize growth opportunities based on market trends and competitor activity.
  • Support launches in newly regulated states and provinces through affiliate channels.
  • Identify, onboard, and grow high-value affiliates (SEO, media buyers, PPC, influencers, content publishers).
  • Negotiate and structure commercial agreements (CPA, RevShare, Hybrid) with new and existing partners.
  • Build and maintain long-term, high-performing relationships with top-tier affiliates.
  • Continuously optimize deal structures and partner mix based on performance data.
  • Monitor traffic quality, conversion rates, retention, and player value to ensure profitability.
  • Work with affiliate tracking platforms (e.g., Affilka, Income Access, Everflow or similar) to manage campaigns and reporting.

Requirements

  • 4–6+ years of experience in affiliate marketing within iGaming, gambling, or sports betting
  • Proven experience working with US and/or Canadian regulated markets
  • Strong understanding of CPA, RevShare, and Hybrid commercial models
  • Experience managing high-volume, revenue-driving affiliate portfolios
  • Strong analytical mindset with the ability to work with performance metrics and unit economics
  • Fluent English with professional negotiation and relationship-management skills
  • Highly organized, autonomous, and comfortable owning a broad performance remit

Preferred

  • An established network of Tier‑1 gambling affiliates in North America
  • Experience launching brands in newly regulated US states or Canadian provinces
  • Previous experience mentoring or leading junior affiliate managers or coordinators
  • Background working in a fast-growing or international technology or iGaming environment

Benefits

  • Bonuses : Discretionary, performance based
  • Benefits : Comprehensive medical, dental, and vision + 401(k)
  • Time Off : Generous PTO policy
  • Perks : Partially subsidized in-office breakfasts and lunches
  • Culture : Collaborative, international team that celebrates milestones and wins together
  • Growth : Strong opportunities for professional development and ownership within a scaling organization
Soft2Bet logo

Soft2Bet

3.0 Glassdoor

Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds more than 16 global licences.

Founded in 2016
Santa Venera, Santa Venera, MLT
105 employees (8 in marketing)
44% recommend to a friend

Salaries

Posted range

$120K/yr – $140K/yr

Taken straight from the job posting.

See all Soft2Bet salaries

Marketing Team

Marketing Team Size
6 (6% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
26.8K
Monthly Google Ads Budget
$8
Traffic Source Mix
Search
43.3%
Direct
36.4%
Referral
12.3%
Social
5.3%
Paid
1.6%

Headcount Trend

Current headcount: ~110

Recent News

Soft2Bet logo

Affiliate Manager

Soft2Bet · USA · On-site