Responsibilities

• Develop a data-driven roadmap to scale editorial content and affiliate sales for the respective category (Men's or Wellness), identifying high-impact opportunities using SEO, AEO, internal data, and competitive research.
• Collaborate with the affiliate/editorial team to guide day-to-day outreach strategy and secure affiliate-driven editorial coverage driving direct sales and brand sentiment.
• Support affiliate and editorial partnership requests, coordinating press samples, image requests, and key product communications.
• Compile and deliver weekly and monthly affiliate performance reports focusing on revenue targets, KPIs, and category insights.
• Monitor and track brand coverage to ensure accuracy, consistency, and performance alignment.
• Perform additional duties as assigned.

Requirements

• 4-8 years experience in brand marketing, PR and/or affiliate marketing required. Preference for in-house experience at Men’s apparel/lifestyle brands or Wellness brands. Existing relationships are a plus.
• Experience using affiliate platforms. Direct experience with Impact Radius is a plus.
• Collaborative, hardworking, and enthusiastic attitude
• Curiosity on relationship between AEO landscape and consumer press strategies
• Excellent written and verbal communication skills
• Excellent relationship building skills and attention to detail
• Proven track record for achieving results and executing best-in-class partnerships
• Flexibility in a start-up-like environment is critical. Must be willing to shift priorities to support business goals, as needed

Preferred

• SEO monitoring tools AHREFS or SEMRush
• Experience managing publisher partnerships of all sizes and deploying paid budget against ROAS goals within an affiliate program
• Experience with MTA reporting is a plus
• Direct experience with Impact Radius is a plus