Responsibilities

• Creator Acquisition
• End-to-End Creator Management
• Manage the full creator collaboration process: creator sourcing → outreach → negotiation → sample coordination → performance tracking.
• Build and maintain a scalable creator database for the US market.
• Content Strategy
• Develop short-form video strategies, creator briefs, and script templates. Build a reusable content asset library and regularly analyze viral-performing videos to optimize creator output quality.
• Content Review & Trend Monitoring
• Review creator submissions and conduct quality evaluations to ensure alignment with brand positioning and platform policies. Stay highly sensitive to TikTok trends and traffic opportunities.
• Creator Relationship Management
• Manage creator communities across different tiers (all creators / potential creators / core creators), organize training sessions and incentive campaigns, and maintain long-term relationships with top-performing creators.
• Creator Growth & Incubation
• Analyze creator performance data regularly, identify high-potential creators for incubation, support creator tier upgrades, and develop personalized growth strategies for top-tier creators (T4-T5)

Requirements

• Bachelor’s degree or above
• Fluent English communication skills (business-level proficiency required)
• 2+ years of TikTok Shop US creator/affiliate operations experience
• Strong understanding of the US creator ecosystem and TikTok platform rules
• Existing creator resources/network is a strong plus
• Strong content sense and understanding of viral short-form video logic
• Excellent BD and negotiation skills with the ability to independently manage creator relationships
• Data-driven mindset with the ability to identify growth opportunities through analysis
• Strong execution and ownership mindset, result-oriented toward GMV growth