Affiliate Manager

Responsibilities

• Bring your existing creator and affiliate relationships to 12th Tribe on day one and turn them into active, revenue-driving partners within your first 90 days
• Build and scale the affiliate network from outreach through activation, retention and re-engagement. This is the core KPI of the role
• Focus on top-tier and VIP affiliates (including TikTok Shop creators) through direct, personal, credible outreach
• Spot emerging talent early and grow them, whatever their current size or seller level
• Keep the community engaged daily in the channels creators live in (Discord, Lark, TikTok Shop Affiliate Center etc), plus webinars and in-person events
• Design a differentiated VIP experience: early access to drops, exclusive product, seeding, incentives and community moments
• Build clear tiers that move affiliates from recruitment to activation to growth, with progress tracking at each stage
• Plan and run affiliate campaigns and contests with defined KPIs, aligned to the 360° marketing and promo calendar
• Write personalized, data-driven creator briefs with Brand Marketing and the Influencer & Community team
• Break down top-performing affiliate content to find what drives sales, and turn those findings into briefs

Requirements

• 5+ years in affiliate, creator, influencer, partnerships or social commerce roles, ideally in fashion, apparel, beauty or DTC
• Hands-on TikTok Shop experience (Seller Center and Affiliate Center), plus fluency in LTK, ShopMy and Impact; familiarity with Euka, Cruva, Unbox or Reacher
• A deep, rich rolodex (required): an established, active network of fashion, lifestyle and beauty creators, top-tier affiliates, agencies and talent managers you can call today, plus direct relationships with platform partner teams
• Strong command of GMV, ROAS/iROAS, CAC and attribution; you can read a commission dashboard and make decisions from it
• Strong negotiation, communication and project management skills, with the ability to present to and influence leadership
• AI TOOLING EXPERIENCE: This part of the role is required. We want someone who walks in already running their work through AI.
• Claude every day: uses Claude for planning, analysis, briefs, outreach, SOPs and reports; comfortable with Projects, connectors, file analysis and artifacts. Discernment of data is owned by the Affiliate Manager.
• Creator research at scale: uses AI to find, vet and prioritize creators, and to analyze top-performing content for what drives sales
• Personalized outreach: drafts tailored outreach and briefs quickly without losing the personal, on-brand voice
• Building workflows: turns recurring work like seeding, campaign launches and weekly reports into reusable templates and automations

Preferred

• You're an active creator yourself, with affiliate status. Above all, you think like a creator
• You're equal parts relationship builder and commercial operator, and see community, content and revenue as one connected engine
• You build programs that don't yet have a playbook, without slowing the team down