Affiliate & Influencer Marketing Director

Responsibilities

• Serve as the primary point of contact for all third-party partners, owning day-to-day relationship management, escalation, and issue resolution.
• Build and maintain a portfolio view of the partner base: who drives volume, who drives quality, who is growing, and where concentration risk sits.
• Partner with the Affiliate Hunter & Affiliate Consultant to prospect, pitch, and onboard new partners, and develop the value proposition and pitch materials that win them.
• Run regular business reviews with top partners, sharing performance transparently and identifying where both sides can grow the relationship.
• Act as the internal advocate for partners, ensuring Goldco is a program partners actively want to promote rather than one among many.
• Determine the optimal commercial structure for each partner — flat fee, cost-per-qualified lead (CPQL), cost per acquisition (CPA) or a hybrid of these — that maximizes ROI and partner loyalty to Goldco.
• Negotiate terms directly with partners, balancing partner economics against Goldco’s cost per funded account. Scale, exit, or restructure partners based on partner volume, lead quality, and ROI.
• Own insertion orders (I/O’s) across partners: draft, vet, route through Legal and Marketing leadership for approval, execute, track renewal dates, and maintain a complete and current contract record for each partner.
• Build and maintain internal workflows so routine deals move quickly, and only genuine exceptions require escalation.
• Build and own Goldco’s influencer and creator program end to end — sourcing, vetting, briefing, content review, and ongoing relationship management.

Requirements

• 10+ years in affiliate, partnership, or performance marketing, including direct people management, with accountability for partner lead volume, quality, and cost. Ideally in a high-consideration, sales-assisted model.
• Deal structuring and negotiation fluency. Have built and negotiated performance contracts across flat fee, CPL, CPQL, CPA, and hybrid structures, and can think strategically about the trade-offs of each structure.
• Commercial and analytical rigor. Understands partner-level economics, can model cost per acquisition against funded revenue, and can manage degradations in partner performance as needed.
• Influencer and creator program experience. Have sourced, briefed, and managed creators directly, and owned the content review process.
• Working command of endorsement and disclosure requirements as they apply to affiliate and creator content, with a track record of holding partners to disclosure standards.
• People leadership. Have managed, coached, and developed team members.
• Cross-functional influence and executive communication. Must influence Legal, Finance, Paid Search, SEO, and Sales through clarity and credibility, and defend recommendations to senior leaders with evidence.

Preferred

• Experience in precious metals, retirement services, wealth management, or another high-value, trust-driven consumer finance category.
• Existing relationships across the finance, retirement, or investing creator and publisher ecosystem.
• Experience marketing to an audience age 55 and above, with a practical understanding of which creators and formats that this audience trusts.
• Bachelor’s degree or higher