Responsibilities

• Own and evolve the affiliate, influencer, and creator marketing strategy in line with brand and revenue goals.
• Manage the full lifecycle of top-tier affiliates, influencer, and creator partnerships — discovery, outreach, negotiation, onboarding, activation, and renewal.
• Serve as the primary relationship owner for top-tier creators, ensuring clear communication, timely payment, and mutual growth.
• Lead whitelisting strategy — securing and managing partnership/branded-content ad permissions (e.g., Meta Partnership Ads, TikTok Spark Ads) and creator ad-account access.
• Partner with the paid social/media buying team to identify top-performing organic creator content to whitelist and scale as paid media.
• Negotiate contracts, commission structures, usage rights, and exclusivity terms with affiliates, influencers, and creators.
• Track and report on program performance — CAC, ROAS, EMV, conversion rate, and downstream retention impact — and use the data to steer strategy.
• Manage affiliate tracking platforms and networks, keeping partner rosters, commissions, and reporting current.
• Design and refine tiering and incentive structures that reward and retain top performers.
• Collaborate with content, creative, and brand teams to keep creator output aligned with brand voice and compliant with guidelines.

Requirements

• 3+ years in affiliate, influencer, or creator marketing, ideally within DTC or e-commerce.
• Working knowledge of whitelisting / branded-content ad strategy (Meta Partnership Ads, TikTok Spark Ads, or equivalent).
• Track record negotiating contracts and managing relationships with top-tier talent.
• Comfort with affiliate platforms, tracking tools, and performance reporting.
• Strong relationship management, negotiation, and communication skills.

Preferred

• Experience in subscription or DTC consumer products.
• Familiarity with affiliate network platforms (e.g., Impact, Levanta, ShareASale).
• Experience working cross-functionally with paid social or media buying teams.
• An existing network of creator and talent relationships.
• Top Partner Track
• - Marquee Partnerships or Sponsorships
• - CoBranded Deals
• - Whitelisting
• - Flagship Creators/Athletes/Personalities