AEO/GEO/SEO Lead

Responsibilities

• Own the AEO/GEO Strategy Define where Replit must show up across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, for which prompts and buyer intents, and build the playbook to win those answers. Set targets, sequence the roadmap, and defend the strategy with data.
• Win Citations Across the Open Web LLMs cite what they trust: Reddit threads, YouTube videos, high-authority publications, community content, and well-structured owned pages. Build durable programs on each of these surfaces, understand the half-life of an AI citation, and keep Replit ranked as models retrain and retrieval systems shift.
• Run SEO End to End Own keyword strategy, on-page optimization, technical SEO, and content-driven organic growth in partnership with our Head of Web. Protect and grow search equity through a major site relaunch, and coordinate with our paid search team on keyword coverage.
• Build the Content Engine Produce and direct content designed for two readers at once: LLM crawlers and humans. Blogs, comparison pages, videos, and structured resources, created at volume with AI-assisted workflows and held to a high quality bar. The durable human work here is judgment: strategy, editorial quality, and distribution.
• Stand Up Measurement Build reporting for a channel that lacks perfect attribution: AI referral traffic, share of voice in AI answers, citation tracking, and downstream signups and revenue. Run controlled experiments, isolate what actually moves citations, and teach the rest of the company what you learn.
• Direct Agencies and Tools Own our agency and vendor relationships across search and AI visibility, plus the tool stack that powers tracking and production. Write the briefs, hold the quality bar, and decide what stays in-house.

Requirements

• Have 5+ years in SEO, organic growth, or content-driven acquisition (ideally within SaaS, technology, or developer-focused businesses), including hands-on AEO/GEO work within the last year
• Can show real results: AI referral traffic you grew, citations you won, rankings you moved, and how you measured all of it
• Are technically fluent in SEO: keyword research, crawling, indexing, structured data, site architecture, and log analysis
• Understand how LLMs actually retrieve and cite sources, and how that differs across ChatGPT, Claude, Gemini, and Perplexity
• Write clearly and quickly, and can direct people, agencies, and AI tools to produce content that earns citations
• Are analytical enough to build credible measurement in a messy, fast-changing channel, connecting organic visibility to traffic, signups, product adoption, and revenue
• Are comfortable partnering with engineering, product, content, and analytics stakeholders to get changes shipped in a fast-moving environment
• Love building from scratch: frameworks, processes, and strategy
• Have a founder mindset: you identify gaps and fill them, move quickly, and don't wait for someone else to define the playbook
• A collaborative, low-ego approach and willingness to dig into the details

Preferred

• Made AI answers a primary acquisition channel at a PLG, consumer, or developer-facing software company
• Deep Reddit fluency: you understand how communities work and how to earn credible presence there
• Experience running YouTube as an organic discovery channel
• Hands-on with AI visibility and citation tracking tools (Profound, Peec, Ahrefs Brand Radar, or similar)
• Programmatic SEO at meaningful scale
• You've built with Replit or other AI building tools and understand our builders firsthand
• Experience directing SEO/AEO agencies and fractional specialists

Benefits

• Competitive Salary & Equity
• 401(k) Program with a 4% match (US Only)
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Paid Parental, Medical, Caregiver Leave
• Flexible Time Off (FTO) + Holidays
• Commuter Benefits (In-Office & US Only)
• Monthly Wellness Stipend
• Autonomous Work Environment
• In Office Set-Up Reimbursement (In-Office Only)