Responsibilities

• Organic and AI-sourced pipeline
• Marketing qualified lead (MQL) and pipeline contribution from organic search and AI-generated answers is your scorecard. You'll work across search engine optimization (SEO), content infrastructure, and on-page optimization to grow inbound lead volume and quality—for a platform that companies like Airbnb, FedEx, and Visa already rely on.
• LLM rankings and AEO / GEO
• You'll track where Watershed appears (and doesn't) across large language model (LLM) tools like ChatGPT, Claude, Perplexity, and Google's AI Overviews, and you'll be one of the people figuring out what "good" even means here. Build the measurement approach, run the experiments, and steadily grow visibility and citation rate across the themes that matter most to climate and sustainability buyers.
• Optimization & testing
• You'll run a rigorous testing program across the website and key organic/GEO channels, partnering with design and content, with pipeline impact as your north star.

Requirements

• A strong point of view on scaling organic growth and LLM visibility. Ideally, you've built this playbook once already and want to build it again on harder terrain
• Deep fluency in AI tools and models, both as a growth channel and a way to make your team more effective
• Hands-on experience building and running an A/B testing program from day one
• Comfort managing external vendors and developers without needing to write all the code yourself
• Strong analytical instincts; you know when something is working, and you know why
• Must be willing to work from an office 4 days per week (except for remote roles)