AEO and Analytics Specialist

New York City, NY (Hybrid)

$75K/yr – $95K/yrMid Level3+ years expFull time

Posted 10 days ago

Job Summary

Own and lead AI-search strategy development across AEO and GEO to boost client visibility and citations in AI answer engines, while shaping measurement, client advisories, and cross-team collaboration.

  • Develop and lead AEO and GEO strategies
  • Own the measurement framework and reporting
  • Present findings to clients and grow scope with existing relationships

Job Description

Responsibilities

  • AI search & AEO/GEO strategy
  • Develop and lead AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies that increase client visibility and citation rates across AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Copilot, Gemini, and others).
  • Translate core SEO fundamentals into an AI-search context, advising clients and internal teams on how algorithmic and generative search are converging and where they still diverge.
  • Track emerging platforms and ranking/citation signals in the AI search space, keeping SolComms and its clients ahead of a fast-moving landscape.
  • Partner with creative teams to structure earned media, bylines, and owned content so it's citation-ready for LLMs and answer engines.
  • Analytics & measurement
  • Own the measurement framework for AI visibility: track brand citations, share of voice, and prompt-level performance using platforms such as Profound, Semrush's AI visibility tools, Otterly.AI, Peec AI, or comparable tools.
  • Translate raw platform data into clear, client-ready reporting that ties AEO/GEO performance back to broader PR and business objectives.
  • Benchmark clients against competitors' AI search presence and flag white-space opportunities.
  • Client strategy (PR lens)

Requirements

  • 3-5 years of experience in SEO, digital PR, content strategy, or marketing analytics, with hands-on knowledge of how SEO has evolved in the AI search landscape.
  • Working knowledge of AEO and GEO principles and the platforms used to track them (e.g., Profound, Semrush, Otterly.AI, Peec AI, Surfer SEO, or similar).
  • Demonstrated ability to translate SEO and analytics data into strategic, client-ready recommendations. Agency experience preferred.
  • Strong writing and presentation skills; comfortable presenting directly to clients.
  • A PR-minded approach to strategy: you think in terms of earned visibility, narrative, and reputation.
  • Familiarity with major AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Copilot, Gemini) and how brands earn citations within them.
  • Collaborative working style; comfortable partnering with account, creative, and digital teams.

Benefits

  • Annual Salary: $75,000 – $95,000
  • Annual bonuses; monthly commissions for new business you sign
  • 100% employer sponsored medical, dental, and vision coverage
  • Unlimited PTO
  • Hybrid work schedule out of our New York office (Monday – Thursday: in office, Friday: work from anywhere)
  • Year round Summer Fridays
  • Mentorship: we firmly believe in the importance of taking time to connect outside of daily tasks to help build and grow our team both personally and professionally. That's why we emphasize mentorship, ensuring all employees have a direct line to senior leadership to learn and grow
  • Strong Culture: we're a tight-knit, collaborative team that works hard and likes to have a good time!
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SolComms

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SolComms is an award-winning integrated communications agency for startups and scale-ups at the intersection of corporate and consumer. We're a team of storytellers and strategists who hustle to turn our brands into media darlings and executives into thought leaders

Founded in 2023
New York, New York, USA
39 employees (2 in marketing)
0% recommend to a friend

Salaries

Posted range

$75K/yr – $95K/yr

Taken straight from the job posting.

See all SolComms salaries

Marketing Team

Marketing Team Size
2 (5% of company)
Median Career Experience
4 years
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
2.8K
Traffic Source Mix
Search
46.2%
Direct
38.1%
Referral
5.1%
Social
9.4%
Paid
1.2%

Headcount Trend

Current headcount: ~39
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AEO and Analytics Specialist

SolComms · New York City, NY · Hybrid