Enthuse-Marketing

Advocacy Lead- Seattle, WA

Seattle, WA (On-site)

$105K/yr – $120K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own on premise trade advocacy and education for a spirits portfolio, turning events, trainings, and market insights into real business impact.

  • Trade and Education Ownership: build relationships with bartenders, distributors, and hospitality partners; design education programs and boost category understanding.
  • Market Intelligence & Agency Ops: gather insights and manage agency budgets, reporting, and data tracking.
  • Events Leadership & Network Liaison: represent the portfolio at events and serve as a cross-market liaison to drive advocacy and sales outcomes.

Job Description

  • Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
  • Trade Advocacy & Relationship Building. Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers.
  • Advocacy Strategy. Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community.
  • Trade Events Representation. Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.
  • Category and Customer Education. Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions.
  • Education Programs. Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling.
  • Customer Enablement. Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities.
  • Market Intelligence. Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders.
  • Agency Management. Complete accurate and timely management of agency initiatives including budget and expense management; all reporting responsibilities; tracking and management of performance data using agency-appointed platforms
  • Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation

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