Advocacy Lead- Seattle, WA at Enthuse-Marketing | Seattle, WA | $105K/yr – $120K/yr

Advocacy Lead- Seattle, WA

Seattle, WA (On-site)

$105K/yr – $120K/yrSenior Level5+ years expFull time

Posted 3 months ago

Own on premise trade advocacy and education for a spirits portfolio, turning events, trainings, and market insights into real business impact.

Trade and Education Ownership: build relationships with bartenders, distributors, and hospitality partners; design education programs and boost category understanding.
Market Intelligence & Agency Ops: gather insights and manage agency budgets, reporting, and data tracking.
Events Leadership & Network Liaison: represent the portfolio at events and serve as a cross-market liaison to drive advocacy and sales outcomes.

Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
Trade Advocacy & Relationship Building. Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers.
Advocacy Strategy. Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community.
Trade Events Representation. Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.
Category and Customer Education. Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions.
Education Programs. Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling.
Customer Enablement. Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities.
Market Intelligence. Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders.
Agency Management. Complete accurate and timely management of agency initiatives including budget and expense management; all reporting responsibilities; tracking and management of performance data using agency-appointed platforms
Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation