Own field advocacy and education across bars, retailers, and hospitality partners to drive portfolio reputation, category understanding, and market insights.

• Trade Advocacy & Relationship Building: Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers; develop advocacy strategies; represent the portfolio at trade events and activations.
• Education & Category Leadership: Deliver staff trainings, trade seminars, customer workshops, and distributor education; design programs on spirits categories, production methods, cocktail culture, and brand storytelling; support menu development and premiumization.
• Market Intelligence & Agency Liaison: Gather qualitative and quantitative insights from customers and industry stakeholders; manage agency initiatives, budgets, reporting, and performance data.
• Network & Partner Alignment: Serve as key liaison for the portfolio, distributors, trade, and customers within designated markets.
• Learning & Skill Development: Deepen knowledge across spirits categories and sharpen presentation and communication skills.