Enthuse-Marketing

Advocacy Lead- New York, NY

New York City, NY (On-site)

$105K/yr – $120K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own regional advocacy and education for a spirits portfolio, turning trade events, staff trainings, and market insights into influence with bartenders, distributors, and hospitality partners.

  • Trade and Education Ownership: Build relationships with on-premise players and run education programs that tie category knowledge to menu and cocktail execution.
  • Market Insight to Advocacy: Gather qualitative/quantitative insights and translate them into compelling, behavior-changing recommendations for trade channels.
  • Agency & Partnerships: Manage agency work, budgets, reporting, and partner liaison across a designated market.

Job Description

  • Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
  • Trade Advocacy & Relationship Building.
  • Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers.
  • Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community.
  • Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.
  • Category and Customer Education
  • Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions.
  • Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling.
  • Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities.
  • Market/Trade Intelligence Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders.
  • Agency Accountabilities. Complete accurate and timely management of agency initiatives including:
  • Budget and expense management
  • All reporting responsibilities
  • Tracking and management of performance data using agency-appointed platforms
  • Network Partnership. Serve as key liaison for the portfolio, distributor, trade and customers within a designated market
  • Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation

Salaries

Posted range

$105K/yr – $120K/yr

Taken straight from the job posting.

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Advocacy Lead- New York, NY

Enthuse-Marketing · New York City, NY · On-site