Responsibilities

• Legal and Compliance Accountability: Maintain all legal and marketing code guidelines
• Trade Advocacy & Relationship Building: Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers; Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community; Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations
• Category and Customer Education: Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions; Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling; Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities
• Market/Trade Intelligence: Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders
• Agency Accountabilities: Complete accurate and timely management of agency initiatives including: Budget and expense management; All reporting responsibilities; Tracking and management of performance data using agency-appointed platforms
• Network Partnership: Serve as key liaison for the portfolio, distributor, trade and customers within a designated market
• Learning: Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation

Requirements

• Must be based within a 30-minute commuting distance of the designated market.
• 5+ years of experience in spirits, beverage alcohol, hospitality, brand advocacy, or related industries.
• Strong understanding of spirits categories, cocktail culture, and hospitality operations.
• Existing network within the bartending and beverage community preferred.
• Exceptional presentation, communication, and relationship-building skills.
• Experience delivering educational programming and trade-facing events.
• Commercial acumen and ability to connect advocacy efforts to business outcomes.
• Strong analytical and observational skills with the ability to synthesize market insights into actionable recommendations.
• Ability to tailor communications for a variety of on-premise environments.
• Strong budget management skills.
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required.
• Must have access to reliable transportation to travel to and from accounts.
• Desire for mentorship and willingness to contribute to team culture.
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards.

Nice to have

• Existing network within the bartending and beverage community preferred.
• Bilingual (English and Spanish-speaking) a plus.

Benefits

• This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

About company

• Enthuse is an education-led marketing agency.
• We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands.
• We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States.
• join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results.
• And do so while taking pride in the fact that each year we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.