Responsibilities

• Legal and Compliance Accountability . Maintain all legal and marketing code guidelines
• Trade Advocacy & Relationship Building .
• Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers.
• Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community.
• Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.
• Category and Customer Education
• Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions.
• Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling.
• Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities.
• Market/Trade Intelligence Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders.
• Agency Accountabilities. Complete accurate and timely management of agency initiatives including:
• Budget and expense management
• All reporting responsibilities
• Tracking and management of performance data using agency-appointed platforms
• Network Partnership. Serve as key liaison for the portfolio, distributor, trade and customers within a designated market
• Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation
• What Success Looks Like:
• Commercial growth for spirits portfolio across a designated market
• Positive perception of the spirits portfolio among the local trade community
• Delivery of program activities- Positive 360º feedback from manager, market team and client partners - Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client - Increasing brand and category knowledge