Advocacy Lead- Cincinnati, OH at Enthuse-Marketing | Cincinnati, OH | $90K/yr – $105K/yr

Advocacy Lead- Cincinnati, OH

Cincinnati, OH (On-site)

$90K/yr – $105K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own the on-the-ground advocacy and education program for a spirits portfolio in a designated market, turning bartenders and trade events into tangible category growth and improved portfolio perception.

Trade Advocacy & Relationship Building: cultivate authentic bartender, distributor, and trade partner connections to influence adoption and menu decisions.
Category and Customer Education: design and deliver staff trainings, seminars, and workshops that elevate category knowledge and brand storytelling.
Market/Trade Intelligence & Agency Coordination: gather actionable insights, manage agency initiatives and budgets, and report progress to both agency and client teams.

Job Description

Responsibilities

Legal and Compliance Accountability . Maintain all legal and marketing code guidelines
Trade Advocacy & Relationship Building .
Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers.
Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community.
Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.
Category and Customer Education
Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions.
Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling.
Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities.
Market/Trade Intelligence Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders.
Agency Accountabilities. Complete accurate and timely management of agency initiatives including:
Budget and expense management
All reporting responsibilities
Tracking and management of performance data using agency-appointed platforms
Network Partnership. Serve as key liaison for the portfolio, distributor, trade and customers within a designated market
Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation
What Success Looks Like:
Commercial growth for spirits portfolio across a designated market
Positive perception of the spirits portfolio among the local trade community
Delivery of program activities- Positive 360º feedback from manager, market team and client partners - Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client - Increasing brand and category knowledge