Advocacy Lead- Boston, MA at Enthuse-Marketing | Boston, MA | $105K/yr – $120K/yr

Advocacy Lead- Boston, MA

Boston, MA (On-site)

$105K/yr – $120K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the education and advocacy spine for a spirits portfolio in a trade-led market, balancing compliance, relationship building, and category education to move menu decisions and premiumization.

trade advocacy and relationship building with bartenders, directors, and distributors to raise portfolio visibility.
Lead education programs and staff trainings that shift on-premise menus and cocktail culture.
Turn market insights into actionable recommendations for events, partnerships, and training programs.

Job Description

Responsibilities

Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
Trade Advocacy & Relationship Building. Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers
Advocacy Strategy & Representation. Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community; Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations
Education Programs. Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions; Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling
Category & Menu Education. Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities
Market Intelligence. Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders
Agency Accountabilities. Complete accurate and timely management of agency initiatives including: Budget and expense management; All reporting responsibilities; Tracking and management of performance data using agency-appointed platforms
Network Partnership. Serve as key liaison for the portfolio, distributor, trade and customers within a designated market
Learning & Development. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation