Responsibilities

• Legal and Compliance Accountability. Maintain all legal and marketing code guidelines
• Trade Advocacy & Relationship Building. Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers
• Advocacy Strategy & Representation. Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community; Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations
• Education Programs. Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions; Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling
• Category & Menu Education. Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities
• Market Intelligence. Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders
• Agency Accountabilities. Complete accurate and timely management of agency initiatives including: Budget and expense management; All reporting responsibilities; Tracking and management of performance data using agency-appointed platforms
• Network Partnership. Serve as key liaison for the portfolio, distributor, trade and customers within a designated market
• Learning & Development. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation