Lifecycle Marketing Manager
Headway
USA (Remote)
$122K/yr - $190K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Advisor- Customer & Lifecycle
Memphis, TN (Unknown)
Salary Not AvailableMid Level5+ years expFull time
Posted 3 months ago
Job Summary
Own lifecycle optimization and segmentation work, with cross-functional alignment on journey mapping, attribution, and automation to drive retention and expansion.
- Own lifecycle strategy and advanced segmentation with strong automation and customer scoring to boost retention and expansion.
- Lead campaign oversight and mentor junior teammates while shaping lifecycle planning and budget decisions.
- Collaborate with Customer Success to align retention programs and perform complex journey mapping and attribution analysis.
Job Description
- Develops strategic recommendations for customer lifecycle program optimization and advanced segmentation strategies.
- Provides oversight and guidance for lifecycle marketing campaign execution and performance optimization across team members.
- Maintains responsibility for complex customer journey mapping and multi-touch attribution analysis for lifecycle programs.
- Establishes advanced marketing automation workflows and sophisticated customer scoring models for enhanced personalization.
- Implements customer retention and expansion strategy development in collaboration with Customer Success teams.
- Drives mentoring and professional development support for junior lifecycle marketing team members.
- Supports strategic planning and budget allocation recommendations for lifecycle marketing initiatives.
- Comply with all applicable laws/regulations, as well as company policies/procedures
- Performs other duties as assigned
FedEx Freight
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Marketing Team
Marketing Team Size
31 (0% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
179.6M
Monthly Google Ads Budget
$748.6K
Traffic Source Mix
Search
24.7%
Direct
71.2%
Referral
3%
Social
0.4%
Paid
0.5%
Headcount Trend
Current headcount: ~10.7K
Links
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