Compensation: $60,000–$80,000 DOE + up to 10% annual performance bonus

Location: Anchorage, AK (In-Person) or Seattle, WA (Remote)

Job Description

Yuit Communications is seeking a detail-oriented and performance-driven Advertising Specialist to support the execution and optimization of integrated advertising campaigns across digital and traditional channels.

This role plays a critical executional function within the agency’s advertising department. The Advertising Specialist is responsible for building, launching, monitoring, and optimizing campaigns while ensuring accuracy, consistency, and alignment with strategic objectives.

Working closely with the Advertising Manager and broader advertising team, this individual will help translate strategy into high-performing campaigns, maintain operational excellence, and contribute to continuous improvement across campaign performance and internal processes.

This position is ideal for someone who thrives in a fast-paced agency environment, enjoys working across multiple platforms, and is motivated by performance, precision, and measurable results.

Role Overview

The Advertising Specialist serves as a core executional partner within the advertising team, responsible for the day-to-day management of paid campaigns across platforms.

This individual ensures campaigns are built accurately, tracked properly, optimized consistently, and reported clearly. By maintaining strong attention to detail and proactively monitoring performance, the Advertising Specialist helps ensure the agency delivers efficient, high-quality media execution that drives client results.

Primary Responsibilities

Campaign Execution & Management

• Build, stage, and launch campaigns across platforms including Meta, Google Ads, YouTube, LinkedIn, programmatic DSPs, OTT/CTV, and other paid channels
• Ensure all campaigns are set up accurately with proper targeting, budgets, tracking, and naming conventions
• Execute pre-launch QA processes to confirm campaign integrity and alignment with strategy
• Maintain consistency across campaign structure, creative deployment, and platform setup

Performance Monitoring & Optimization

• Monitor campaign pacing, delivery, and performance on a daily basis
• Identify trends, inefficiencies, and opportunities for improvement
• Implement optimizations to improve performance against KPIs such as CTR, CPA, ROAS, and conversion rate
• Maintain detailed optimization logs documenting changes, rationale, and performance impact
• Flag risks or performance issues early and recommend solutions

Audience Development & Targeting

• Build and manage audience segments using first-party data, third-party data, platform-native tools, and lookalike modeling
• Execute retargeting strategies across platforms
• Continuously refine audience strategies based on performance data and campaign objectives

Tracking, Measurement & QA

• Implement and QA tracking across platforms, including pixels, tags, and custom conversions
• Utilize tools such as Google Tag Manager, Meta Events Manager, and platform-specific tracking systems
• Ensure proper UTM structure and naming conventions for accurate reporting
• Troubleshoot tracking or attribution issues as they arise

Reporting & Insights

• Build and maintain reporting dashboards and performance trackers
• Support weekly and monthly reporting by providing data validation, insights, and recommendations
• Analyze campaign performance and contribute actionable insights to improve future strategy
• Collaborate with the media team to translate performance data into client-facing narratives

Testing & Continuous Improvement

• Support A/B testing initiatives, including hypothesis development, setup, execution, and analysis
• Document learnings and apply insights across campaigns
• Contribute to improving internal processes, workflows, and best practices

Vendor & Platform Coordination

• Coordinate with platform representatives and media vendors as needed
• Maintain awareness of new platform features, tools, and opportunities
• Support rate tracking, vendor communication, and media planning inputs when required

Cross-Team Collaboration

• Work closely with the Advertising Manager and cross-functional teams
• Ensure campaign requirements are clearly understood and executed
• Support alignment between advertising, creative, and account teams

Skills & Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred
• 2–4 years of experience in paid media, digital advertising, or agency environments
• Proficiency in platforms such as Meta Ads Manager, Google Ads, YouTube, LinkedIn Campaign Manager, and programmatic DSPs
• Strong understanding of paid media fundamentals including targeting, tracking, pacing, and optimization
• Experience with reporting tools such as Looker Studio, Google Analytics, or similar platforms
• High attention to detail and strong organizational skills
• Ability to manage multiple campaigns and priorities simultaneously
• Strong analytical thinking and problem-solving ability
• Clear and professional written and verbal communication skills
• Experience with tools such as Workamajig, Trello, or similar project management systems preferred

Compensation & Benefits

Compensation: $60,000–$75,000 DOE + up to 10% annual performance bonus

Benefits include:

• Health Insurance
• Paid Time Off (3 Weeks)
• 401K matching

Work Environment

Our team collaborates closely across departments, and this role requires consistent communication with internal teams. Candidates should be comfortable working in a fast-paced, deadline-driven agency environment while maintaining accuracy and attention to detail.

Schedule:

• Monday to Friday
• Standard 8-hour workday

Equal Opportunity Employer

Yuit Communications is proud to be an Equal Employment Opportunity employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, religion, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, age, veteran status, disability status, or any other status protected under federal, state, or local law.