Advertising & Social Brand Producer, Expert

Oakland, CA (Hybrid)

$122K/yr – $194K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated planning and operations for brand, social, and video campaigns, coordinating cross‑functional teams and ensuring brand standards.

  • Own integrated planning across brand, social, and video with clear ownership and delivery milestones.
  • Must-have: Proven PM skills with Workfront or similar tool and cross‑functional coordination.
  • Standout: Experience enabling teams in regulated, enterprise environments.

Job Description

Responsibilities

  • Integrated Planning & Project Management: Own integrated planning across brand, advertising, and social, including master calendars, timelines, and dependencies. Lead project management using Workfront (or similar tools), ensuring clear ownership, deadlines, and approval workflows. Establish consistent processes for planning, reviews, and delivery across teams. Identify risks early and proactively resolve bottlenecks to keep work moving forward.
  • Production & Shoot Planning: Plan and coordinate brand and social shoots, including schedules, asset needs, and deliverables. Partner with Video and Social teams to ensure efficient content capture that supports both campaign and always‑on needs. Oversee asset delivery and readiness across channels.
  • Cross‑Functional Coordination: Function as the primary connective tissue across Brand Strategy, Social, Video, Analytics, Community Management, agencies, and internal partners. Wrangle schedules, calendars, and stakeholders to ensure alignment and momentum. Navigate competing priorities with diplomacy, clarity, and a solution‑oriented mindset.
  • Operational Excellence & Enablement: Bring structure and rigor to teams that are strong creatively but need operational support. Standardize ways of working while allowing flexibility where needed. Ensure work adheres to PG&E brand standards and regulatory requirements.

Requirements

  • Minimum: Bachelor’s degree or equivalent work experience. 6 years of experience in brand, advertising, content, or integrated production. Valid driver’s license
  • Preferred Knowledge, Skills, and Abilities: Demonstrated expertise in project management tools and workflows (Workfront preferred). Exceptional organizational, communication, and problem‑solving skills. Proven ability to manage complex, cross‑functional initiatives. High emotional intelligence and comfortable leading without direct authority. Experience supporting large‑scale brand or advertising campaigns. Familiarity with social content production and publishing workflows. Experience working in regulated, enterprise, or highly matrixed environments.