Retail Media Strategist (Walmart Connect) - Freelance Contractor
Later
Boston, MA (Remote)
$75/hr - $100/hrIn-houseFull-timeMid level3+ years exp.
3 hrs ago
Advertising Senior Manager, Amazon
New York City, NY (On-site)
$120K/yr – $135K/yrSenior Level7+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and optimize the Amazon ads engine across brand franchises, aligning media spend with sales and growth priorities.
- Amazon Advertising Strategy: own end-to-end plan across Campaign Manager, DSP, Sponsored Products, Sponsored Brands and Sponsored Display to drive ranking and revenue.
- Performance & Analytics: lead testing roadmaps, reporting, and actionable insights for leadership and cross-functional partners.
- Budget & Collaboration: forecast budgets, balance scale and efficiency, and partner with Merchandising, Operations, and Analytics to unlock franchise growth.
Job Description
Responsibilities
- Lead the Amazon advertising strategy across respective brand(s), ensuring media investment aligns with sales, merchandising and growth priorities.
- Own campaign architecture, keyword strategy, bid frameworks and budget allocation across DSP, Sponsored Products, Sponsored Brands and Sponsored Display.
- Partner with Merchandising, Operations and the Data Analytics Lead to execute franchise growth opportunities and cohesion.
- Manage and forecast ad budgets, balancing scale and efficiency while ensuring strong visibility and ranking for priority products.
- Lead performance analysis, testing roadmaps and reporting; providing clear insights, recommendations and guidance to leadership and team members.
Requirements
- 5-7 years experience in amazon advertising or performance marketing for DTC
- Deep expertise in Amazon Campaign Manager, DSP and Seller Central
- Strong analytical skills with proven results managing large scale ad strategy
Preferred
- Experience with AMC (Amazon Marketing Cloud)
- Experience or knowledge of beauty categories
AS Beauty Group
3.1 Glassdoor
We are a family run business, with extensive experience in category disruption.Our portfolio includes, Laura Geller Beauty, Julep Beauty, Mally Beauty, Cover FX and Bliss!
Founded in 2019
New York, New York, USA
166 employees (72 in marketing)
39% recommend to a friend
Traffic Signals
Monthly Visitors
6.9K
Traffic Source Mix
Search
28.5%
Direct
45.3%
Referral
6.4%
Social
18.2%
Paid
1.4%
Headcount Trend
Current headcount: ~166
Marketing Team
Marketing Team Size
52 (31% of company)
Marketing Roles Posted (Last 30 Days)
1
