Own the end-to-end enterprise advertising program, turning client goals into integrated media plans, leading execution and optimization across search, social, and retail media, while translating insights into actionable growth opportunities and guiding product feedback.

• Serve as the strategic advertising lead across a portfolio of high-value enterprise and strategic clients, driving planning, execution, and optimization of campaigns across digital marketing and retail media platforms.
• Lead discovery and strategic planning sessions to define media strategies that align with client objectives, platform capabilities, and channel best practices.
• Translate business goals into comprehensive media plans, overseeing execution and optimization across budgets, bids, audiences, and creatives.
• Provide advanced performance analysis and insights to guide campaign strategy and investment decisions, incorporating attribution models, pacing, and return on ad spend (ROAS).
• Cultivate strong relationships with client stakeholders, acting as a trusted advisor who proactively identifies opportunities for growth, efficiency, and innovation.
• Collaborate closely with Client Success Managers, TAMs, and Product teams to align execution and product feedback to client goals and evolving needs.
• Serve as a subject matter expert in Rithum’s media products and tooling, educating clients on new features, platform enhancements, and industry trends.
• Contribute to internal enablement by mentoring Advertising Account Managers, sharing best practices, and improving team-wide executional consistency.
• Stay abreast of emerging media channels, platform updates, and advertising trends to inform forward-looking strategies.