Responsibilities

• Media trafficking and maintaining placements, rotation of ads, and creative throughout the lifetime of campaigns
• In-house expert on Third-Party Ad Servers (CampaignManager360), Rich Media, DCO, and Viewability/Fraud
• Optimize campaign performance through continuous monitoring, to maintain KPIs, conduct A/B testing, and perform data analysis
• Media expert in managing SEM, Programmatic and paid social media
• Efficiently distribute tags, trackers, and creative assets to all media partners
• Embed audience measurement, verification, and other tracking components for external vendors as needed
• Support daily QA and timely troubleshooting of all placements, tagging, and floodlights/vendor pixels for on-site tracking implementations to ensure proper tracking
• Proven experience in working within media buying software, trafficking, and generating performance reports
• Ability to create media campaign pitch decks and present to executive stakeholders
• Conduct thorough market research and competitive analysis to identify key trends, opportunities, and consumer insights to inform media planning decisions

Requirements

• A bachelor’s degree in marketing, hospitality, advertising, communications, business, or a related field and/or equivalent experience
• Minimum of five (5) years in ad operations, digital advertising, media planning & buying
• Minimum two (2) years in management role
• Hands on expertise with DoubleClick Campaign Manager third-party ad serving required
• Experience working in an advertising agency is required
• Able to work in deadline orientated environment with flexible work schedule
• Experience in Media Buying Software or Media Buying Platforms such as Meta Business Ads, The Trade Desk, etc
• Familiarity with analytics platforms like Google Analytics, Adobe Analytics, and reporting tools
• Proficiency in Microsoft Excel spreadsheets
• Strong understanding of media channels, including social media, programmatic, search, out of home advertising and more