Advertising Media Buyer

Miami, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

The role leads paid media ownership across TikTok, Meta, and Google, and develops full-funnel strategies with structured testing to optimize CAC and ROAS. You’ll analyze performance data, identify scale opportunities, monitor competitors, and provide creative feedback to push Biosil’s DTC growth in-house from its Miami Wynwood office. A strong emphasis on TikTok expertise, analytics, and data-driven creative direction anchors the role, with a path to influence revenue and growth strategy.

Job Description

Responsibilities

  • Paid Media Ownership
  • Own and scale paid acquisition across TikTok, Meta, and Google
  • Develop and execute full-funnel strategies (TOF, MOF, BOF)
  • Build structured testing frameworks for creatives, audiences, and offers
  • Continuously optimize toward efficient CAC and strong ROAS
  • Identify scale opportunities while protecting profitability
  • Monitor competitor media activity and adapt strategy accordingly
  • TikTok Expertise
  • Deep understanding of TikTok Ads Manager and algorithm mechanics
  • Experience scaling TikTok in a DTC ecommerce environment

Requirements

  • 3+ years of hands-on media buying experience
  • Proven success scaling TikTok Ads for DTC ecommerce (required)
  • Strong experience with Meta Ads and Google Ads
  • Strong analytical mindset with deep understanding of ecommerce KPIs (ROAS, MER, CAC, CVR, LTV)
  • Comfortable translating performance data into structured creative testing roadmaps

Preferred

  • Knowledge of Generative Engine Optimization (GEO), AI-search discoverability, and emerging AI-driven traffic channels is a strong plus
  • Experience in beauty or supplements is a plus

Benefits

  • Key in-house role in a growing DTC brand
  • Direct impact on revenue and growth strategy
  • Collaborative but performance-driven environment
  • Miami office in Wynwood

Biosil

Biosil® is a pioneering, science-backed* health and wellness brand founded 29 years ago. Our R&D team specialize in developing premium, GMO free, vegan collagen-generating and protecting products that promote healthy hair, skin, nails, joints, and bones. Our commitment to scientific research and quality ensures that our customers receive effective and trustworthy solutions for their well-being.At Biosil®, we are passionate about harnessing the power of collagen to support natural beauty and vitality. Our flagship products: Biosil® liquid capsules, Biosil® original capsules and Biosil® liquid drops, features our proprietary ch-OSA® (choline-stabilized orthosilicic acid) formula, which plays a vital role in collagen formation and connective tissue health and protection.With a deep understanding of the importance of collagen in maintaining youthful and resilient features, we strive to deliver exceptional products that meet the highest standards of efficacy and safety. Our formulations are backed by scientific research and manufactured with care to ensure optimal results for our customers.As a global brand, Biosil® is dedicated to helping individuals achieve their health and wellness goals by enhancing collagen production and supporting overall vitality. We continuously innovate and expand our product range to address diverse needs, always focusing on delivering premium quality and superior customer satisfaction.Join us on our journey to unlock the potential of collagen and experience the transformative power of Biosil. * Clinically tested, scientifically proven in scientific studies and peer reviewed medical journals

Founded in 1994
Destelbergen, Flemish Region, Belgium
15 employees (3 in marketing)

Headcount Trend

Current headcount: ~15

Marketing Team

Marketing Team Size
3 (20% of company)
Median Career Experience
12 years
Median Tenure
1.9 years