Responsibilities

• Campaign Execution & Delivery: Execute integrated advertising campaigns across digital, social, and traditional channels, ensuring alignment with brand strategy, business objectives, and target audiences.
• Project & Timeline Management: Own day-to-day campaign execution, including timelines, deliverables, and budgets—ensuring projects are completed on time, within scope, and on budget.
• Agency & Partner Management: Serve as a primary point of contact for internal and external agency partners, providing clear direction, timely feedback, and ensuring high-quality deliverables.
• Cross-Functional Collaboration: Partner closely with Brand, Product, Sales, and broader Marketing teams to align on campaign inputs, messaging, priorities, and execution plans.
• Performance Tracking & Optimization: Monitor campaign performance, compile and analyze results, and support ongoing optimization efforts to improve effectiveness and ROI.
• Creative & Asset Management: Oversee the development, review, and approval of creative assets—ensuring accuracy, consistency with brand guidelines, and compliance with legal and regulatory standards.
• Social Media Execution: Support end-to-end execution of social campaigns, including content capture, scheduling, paid amplification, community engagement, and performance reporting.
• AI-Enabled Marketing Execution: Leverage AI-powered tools and marketing technologies to streamline workflows, enhance content development, and generate actionable performance insights.
• Consumer-Centric Execution: Apply consumer insights and audience data to ensure campaigns resonate and drive meaningful engagement.
• Budget Management: Track and manage campaign-level budgets, including spend monitoring, invoice reconciliation, and ensuring adherence to approved financial plans.

Requirements

• Bachelor’s degree from an accredited college or university
• 5+ years of experience in marketing, advertising, or a related field (agency or in-house)
• Proven ability to manage multiple projects simultaneously and meet deadlines
• Strong attention to detail and commitment to executional excellence
• Excellent communication and collaboration skills
• Experience working cross-functionally in a matrixed organization
• Familiarity with AI and/or marketing technology tools to drive efficiency and effectiveness
• Willingness to travel up to 25%

Preferred

• Experience executing integrated campaigns across digital, social, and traditional channels
• Familiarity with marketing, media, and project management tools (e.g., Workfront, Asana, media platforms)
• Experience working with agencies or creative teams on asset development and campaign execution
• Working knowledge of campaign performance metrics, reporting, and optimization techniques
• Experience leveraging AI tools for marketing workflows, content creation, or analytics
• Background in consumer marketing, retail, or agency environments