Advertising Content Strategist

San Juan, Puerto Rico, USA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive advertising copy and concept development for multiple clients, turning ideas into concrete campaigns.

  • Own development of advertising campaigns and partner with designers to present concepts.
  • Must-have: 1 year of related experience managing multiple clients.
  • Standout: Excellent creativity, strategic thinking, and ability to meet tight deadlines.

Job Description

Responsibilities

  • Develop advertising campaigns for a variety of clients, working with the advertising graphic designers to determine the best way to present advertising information.
  • Work with staff to develop script, story, or advertising concepts.
  • Write advertising material for use in publication, broadcast, or internet media to promote the sale of goods and services.
  • Vary language and tone of messages based on product and medium.
  • Present drafts and ideas to clients.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Conduct research and interviews to determine which of a product's selling features should be promoted.
  • Consult with sales, media, and marketing representatives to obtain information on product or service and discuss style and length of advertising written material.
  • Edit or rewrite existing written material as necessary and submit written material for client approval.

Requirements

  • High School Diploma
  • 1 year of related experience managing multiple clients
  • Highly Creative and imaginative.
  • Excellent communications skills.
  • Excellent strategic thinking.
  • Excellent organizational skills and attention to detail.
  • Ability to work both independently and collaboratively toward a goal.
  • Ability to work under pressure within tight deadlines.
  • Ability to transform abstract concepts and ideas into concrete results.
  • Excellent interpersonal and customer service skills.

Benefits

  • Health insurance
  • Parental leave

Traffic Signals

Monthly Visitors
20.4K
Traffic Source Mix
Search
55.6%
Direct
28.3%
Referral
9.8%
Social
0.5%
Paid
5.6%

Headcount Trend

Current headcount: ~154

Marketing Team

Marketing Team Size
28 (18% of company)