Responsibilities

• Advertiser & Sales Enablement - Serve as the primary Advertiser Enablement partner for an assigned industry vertical.
• Partner with Sales teams to identify, develop, and accelerate creative-led revenue opportunities.
• Consult with advertisers and agencies on best practices for leveraging TikTok's creator ecosystem and creative solutions.
• Support strategic account planning and provide recommendations that drive adoption, spend growth, and business outcomes.
• Vertical Expertise & Strategy - Develop deep expertise in your assigned industry vertical and maintain awareness of market trends, advertiser priorities, and competitive activity.
• Translate industry insights into actionable recommendations for clients and internal stakeholders.
• Build and maintain vertical-specific playbooks, case studies, and best practices.
• Creator & Product Adoption - Educate advertisers on TikTok creator solutions, creative products, and emerging opportunities.
• Lead client-facing workshops, training sessions, and business reviews.
• Drive adoption of new creator and content products through proactive enablement and strategic consultation.
• Cross-Functional Collaboration - Partner closely with Sales, Product, Operations, Legal, Finance, and Creator teams to support successful campaign execution and advertiser outcomes.
• Surface advertiser feedback, market insights, and product opportunities to influence roadmap discussions and go-to-market strategies.
• Support operational excellence by ensuring adherence to processes, policies, and program requirements.
• Business Impact & Measurement - Track and analyze adoption, revenue, and performance trends across your vertical.
• Leverage data and insights to identify opportunities, remove barriers, and improve advertiser success.
• Contribute to vertical business planning and quarterly growth initiatives.

Requirements

• 3+ years of experience in digital advertising, marketing, creator partnerships, account management, consulting, or related fields.
• Experience working directly with advertisers, agencies, or sales organizations.
• Strong understanding of digital media, creator marketing, and performance-driven advertising solutions.
• Excellent communication and presentation skills with the ability to influence stakeholders across multiple levels.
• Demonstrated ability to manage multiple priorities and navigate ambiguity in a fast-paced environment.
• Strong analytical and problem-solving skills with experience leveraging data to drive decisions.

Preferred

• Experience supporting a specific industry vertical such as Food & Beverage, Retail, Travel, Auto, Entertainment, Financial Services, Healthcare, or Technology.
• Experience working with creator marketing, influencer programs, or social media advertising solutions.
• Familiarity with TikTok advertising products and creator ecosystem.
• Experience collaborating across Sales, Product, Operations, and Marketing functions.
• Proven track record of driving revenue growth, product adoption, or client success.

Benefits

• Benefits may vary depending on the nature of employment and the country work location.
• Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.