Advancement Communications Specialist

Responsibilities

• 40% - Alumni Engagement Communications & Content Strategy
• Develops and coordinates integrated communications that support alumni engagement, giving, stewardship and connect overall alumni experience to Advancement priorities.
• Produces unique content in support of stewarding top alumni volunteers, including but not limited to letters, biographies, award submissions and honorary degree statements.
• Regularly meets and works with colleagues in the Office of Marketing and Communications (MarCom) to align alumni content with strategic communications goals;
• Coordinates communications content and calendars and follows brand voice, positioning and guidelines.
• Partners with Alumni Relations staff, volunteers and regional leaders to coordinate communications supporting regional chapters, affinity communities, volunteer engagement and geographically based programming.
• 40% - Digital Communications
• Develops strategies, plans and content for digital marketing campaigns across University Advancement's digital entities (social media, email, SMS and web) in support of Advancement goals (specifically, alumni engagement and annual giving participation).
• Develops and implements a social media strategy that contributes to overall Advancement communication goals and strategies.
• Nurtures, cultivates and engages GU alumni across various online communities;

Requirements

• Bachelor's Degree
• 5 years
• In lieu of the educational qualifications, candidates may qualify with equivalent professional experience at a ratio of one year of experience for each year of required education.
• Certifications and/or Licensures: None
• Skills & Abilities: Exceptional Written and Verbal Communication: Strong writing, editing, and proofreading skills, with the ability to develop compelling content for diverse audiences, including executive leadership, alumni, and university stakeholders.
• Strategic Communications: Ability to develop and execute comprehensive communication strategies and campaigns that align with institutional goals, strengthen alumni engagement, and support fundraising initiatives.
• Digital Marketing and Social Media Management: Proficiency in managing digital communication channels, including social media, email marketing, and websites, with an understanding of audience engagement strategies and best practices.
• Content Development and Storytelling: Demonstrated ability to create engaging, creative, and audience-specific content across multiple platforms while maintaining consistent institutional branding and messaging.
• Data Analysis and Performance Measurement: Ability to monitor, analyze, and report on digital campaign performance, utilizing engagement metrics and analytics to identify opportunities for improvement.
• Collaboration and Relationship Management: Strong interpersonal skills with the ability to build and maintain effective working relationships with university leadership, alumni, internal departments, and external stakeholders.

Preferred

• Background in higher education, alumni relations, fundraising, or marketing.
• Proficiency with Salesforce, Blackbaud, or similar CRM platforms, as well as Marketing Cloud or other integrated email marketing systems.
• Working knowledge of Adobe Creative Suite, Canva, or comparable graphic design tools.
• Familiarity with social media management platforms, such as Sprout Social or similar tools.
• Demonstrated knowledge of digital marketing strategies and platforms, including Google Ads and Meta Ads. Relevant digital marketing certifications are strongly preferred.