Advanced Analytics Marketing Director at Medidata Solutions | New York, USA | $160K/yr – $180K/yr

Advanced Analytics Marketing Director

New York, USA (Hybrid)

$160K/yr – $180K/yrDirector/Executive10+ years expFull time

Posted 5 months ago

Job Summary

Drive advanced marketing analytics for a B2B tech SaaS business, turning data into predictive insights and scalable AI-enabled optimization across campaigns and pipelines.

Own end-to-end attribution, MMM/MTA, and optimization modeling to inform spend.
Must-have: 10+ years in marketing analytics with B2B/SaaS experience.
Standout: Building AI-driven insights and scalable data pipelines with cross-functional impact.

Job Description

Responsibilities

Lead in-depth analysis of marketing campaign performance across various channels (e.g., paid media, email, web, social) to identify trends, patterns, and opportunities for optimization; drive budget allocation decisions through modeling (ROI, MMM, MTA), directly influencing marketing spend.
Move beyond historical, backward-looking reporting to predictive insights and prescriptive recommendations to not only forecast demand but provide specific strategic recommendations to stakeholders
Build and manage experimentation (A/B testing) frameworks to test hypotheses and optimize marketing strategies.
Partner with IT to build scalable data pipelines, writing reusable code to cleanse and integrate disparate datasets for long-term analytical rigor.
Stay current with industry trends and emerging technologies, including AI and machine learning applications in marketing analytics, to identify opportunities for innovation and efficiency; develop AI-driven insights and automation, not just dashboards; foster data and AI-driven culture by upskilling teams and promoting literacy across Marketing.

Requirements

Bachelor's degree in a quantitative field (Statistics, Economics, Mathematics); a Master's degree or MBA is highly preferred
10+ years in marketing analytics or data science preferably within the B2B technology or SaaS industry
Deep expertise in B2B marketing analytics including campaigns, activation, lead scoring, pipeline attribution and digital analytics; strong understanding of ABM (Account-based Marketing), demand generation funnels, and customer lifecycle data
Proven track record with attribution frameworks, KPI systems, and experimentation programs (A/B testing, MMM, MTA); deep knowledge of advanced statistical methods (econometrics, machine learning, propensity modeling, LTV forecasting etc)
Strong technical proficiency with SQL, Python/R or SAS; experience with data visualization tools (e.g., Looker, Tableau) to effectively communicate findings
Ability to leverage cloud technologies for scalable data processing and analysis, deep understanding of marketing tech stacks (Salesforce, Google Analytics 4) and cross-system data flows
Exceptional ability to synthesize complex data into clear business insights for technical and executive audiences
Demonstrated ability to manage multiple projects, prioritize effectively, and work in a fast-paced, dynamic environment
Systems thinking with focus on data quality, metric governance, and privacy-by-design principles

Preferred

MBA is highly preferred

Benefits

benefits, including medical, dental, life and disability insurance; 401(k) matching; flexible paid time off; and 10 paid holidays per year.

Medidata Solutions

3.8 Glassdoor

Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating 25 years of ground-breaking technological innovation across more than 36,000 trials and 11 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million registered users across approximately 2,300 customers trust Medidata’s seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. A Dassault Systèmes brand (Euronext Paris: FR0014003TT8, DSY.PA), Medidata is headquartered in New York City and has been recognized as a Leader by Everest Group and IDC.

Founded in 1999

USA

2.9K employees (141 in marketing)

www.medidata.com

66% recommend to a friend

51% CEO approval