Ads Partnerships Lead, Creator Ad Partnerships

Responsibilities

• Go-To-Market & Commercial Strategy: Define what we sell and how we win commercially for assigned creator partnerships.
• Build and maintain master sponsorship packages, including pricing logic, product mix, commercial terms, and SLAs, in partnership with the Commercial Strategy team.
• Own launch strategy for new shows and major tentpoles, including sales narratives, positioning, and operationalization (e.g., ensuring products are correctly set up and bookable in Salesforce).
• Identify and unlock incremental monetization opportunities beyond standard media, including new formats, experiential events, and bonus content.
• Ensure solutions are scalable, repeatable, and adopted by Sales.
• Demand Generation & Sales Enablement: Drive sales adoption of creator-specific packages and solutions.
• Partner with the Branded Content team to ensure collateral and RFP responses are revenue-optimized, on-strategy, and operationally feasible.
• Translate creator updates, new formats, and performance insights into clear, actionable sales guidance.
• Serve as the day-to-day revenue partner to sellers by removing friction, accelerating deal cycles, and strengthening advertiser confidence.
• Revenue Performance, Forecasting & Accountability: Own revenue forecasting, pacing, and pipeline health for assigned creator partnerships.

Requirements

• Bachelor's degree or equivalent
• Experience developing detailed go to market plans
• Experience analyzing data to make business decisions
• 8+ years of experience in ad monetization, brand partnerships, or Sales / Revenue Operations.
• Strong understanding of branded content, sponsorships, and integrated media solutions.
• Experience working directly with Sales teams to drive adoption and close complex, high-value deals.

Preferred

• Experience using Salesforce (or other CRM tool) or BI tools
• Experience presenting to senior leadership
• Experience handling ambiguous or undefined challenges through strong problem solving abilities
• Experience monetizing creator-led or talent-driven IP.
• Familiarity with forecasting, pricing strategy, and yield optimization.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave