Ads Marketing Strategist

New York, USA (On-site)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Lead and coordinate creator-led advertising partnerships by translating data and Creator content into sales-ready materials for cross-functional teams.

  • Must-have: 2-3+ years in ad sales/integrated marketing at agencies, media companies, or Creator-focused firms.
  • Standout: Strong storytelling and presentation skills to turn ideas and Creator content into compelling collateral.
  • Standout: Experience crafting content and campaign strategies across platforms (with focus on YouTube) and Creator-led partnerships.

Job Description

Responsibilities

  • Working in collaboration with the wider Ads Marketing team, assist in the development of strategic recommendations in response to client requests (RFPs, proactive pitches, etc) that bring together a full-suite of advertising solutions (custom content, paid media, social extensions) within insight-driven proposals for brands + agencies
  • Driving the next era of creator-led entertainment by partnering with some of YouTube’s top creators to develop original IP and build culture-driven formats designed for premium brand partnerships.
  • Partnering with Ads Research team to develop data-driven Creator recommendations that position key Creators as relevant and impactful partners for advertising campaigns
  • Assisting in the collaboration with internal sales, planning, and operations teams to create and position new ad products and opportunities for key categories and brands to drive revenue
  • Lead & facilitate the population and maintenance of a central repository for Ads Marketing & Growth materials, including case studies, wrap reports, and upcoming Creator tentpoles.
  • Stay on top of Creator and broader media ecosystem trends to Contribute to all Spotter Ads Trade Marketing initiatives, including but not limited to, sponsored & ownable events, social promotion, thought leadership and more.

Requirements

  • 2-3+ years of experience in ad sales/integrated marketing at advertising agencies, media companies, or sales organizations OR partnerships at Creator or entertainment-focused firms.
  • College degree in marketing, business administration or related field preferred

Preferred

  • Strong storytelling and communication/presentation skills (written, verbal and visual) with ability to transform creative ideas, Creator content, and marketplace positioning into compelling materials and collateral to be utilized by sales team
  • Interest and knowledge Creators, as well as emerging technology and platforms, with a passion to continue learning about this dynamic category and what’s next across the Creator economy, premium video ecosystems, pop culture, and adtech.
  • Experience crafting content and campaign strategies across platforms (with focus on YouTube) and content types, including branded content, Creator-led partnerships, and on-going series.
  • Proven ability to multitask and oversee multiple projects and priorities independently, all guided by a detail-oriented and organized mindset.
  • Understanding of wider media ecosystem
  • Creative problem solver and entrepreneurial spirit committed to helping fuel Spotter’s growth with a can-do approach and desire and willingness to roll-up-their-sleeves.
  • Strong working knowledge of PowerPoint / Google Slides for visual storytelling

Benefits

  • Medical insurance covered up to 100%
  • Dental & vision insurance
  • 401(k) matching
  • Stock options
  • Discretionary PTO
  • Autonomy and upward mobility
  • Diverse, equitable, and inclusive culture, where your voice matters
Spotter logo

Spotter

2.7 Glassdoor

Spotter is a platform for Creators, providing services and software designed to accelerate growth for the world’s best Creators and brands. Creators working with Spotter can access the capital, knowledge, community, and personalized AI software products they need to succeed. With unique knowledge of how Creators work, the resources they need to grow, and the challenges they face, Spotter is empowering top YouTube Creators to succeed.Spotter has already deployed over $940 million to YouTube Creators to reinvest in themselves and accelerate their growth, with plans to reach $1 billion in investment by 2024. With a premium catalog that spans over 725,000 videos, Spotter generates more than 88 billion monthly watch-time minutes, delivering a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient, and 100% brand safe. For more information about Spotter, please visit https://spotter.com.

Founded in 2019
Los Angeles, California, USA
196 employees (31 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
30.9K
Traffic Source Mix
Search
41.5%
Direct
45.1%
Referral
7.7%
Social
4.5%
Paid
1.1%

Headcount Trend

Current headcount: ~196

Marketing Team

Marketing Team Size
23 (12% of company)
Median Career Experience
11.5 years
Median Tenure
2.4 years

Funding

Total Funding
$352.6M
Last Raise
$89.1M
Series Unknown, 5 months ago

Funding History

  • Oct 2025
    Series Unknown • $89.1M
  • Oct 2024
    Series Unknown • $25.5M
  • Sep 2024
    Series Unknown • $7.4M

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